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TOMS shoes

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Alejandra Portillo

on 17 November 2013

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Transcript of TOMS shoes

Toms shoes inspiration
2006 by Blake Mykoskie
"I was so overwhelmed by the spirit of the South American people, especially those who had so little, and I was instantly struck with the desire – the responsibility – to do more."

Swot analysis
Marketing Mix
Product: Toms shoes product objective is to satisfy consumer needs of having a comfortable, durable and fashionable shoe, also when a pair of shoes is being purchased a flag and a sticker comes with the package.
Price: price range from $44 to $98.
Promotion: events, social media, campaigns.
Place: Online stores, retail stores, Toms store
Brand mantra: One for one.
Brand identity: “For every pair you purchase, TOMS will give
a pair to a child in need. One for one”
Brand image:
socially resposible, comfortable, stylish shoes
Customer value: They can have it all with TOMS Shoes. A stylish, affordable, and practical shoe that donates to a child in need when they purchase a pair.
1.- To donate one pair of shoes to children in need around the world.
2.- Social responsibility.
3.- Create a sustainable business.
4.- Create social awarness.
Men and women between 18- 34 years old.

Men and women between 18- 34 years old. They are Fashion oriented
with the need of purposeful products. They also look for comfortable everyday shoes useful for outdoor conditions.

College students
Single men and women
Communities in need
Retail Shops
Social media

TOMS Haiti Artist Collective
Annual One Day without Shoes
TOMS Eyewear “One for One”
TOMS X Charlize Theron Africa Outreach Project
TOMS Giving Trips

TOMS Shoes are more than just a shoe, they are a lifestyle. Once you purchase a pair and see how it changes a child’s life, you will want to live by the TOMS brand.
Product/ service
TOMS continues to expand their product line by releasing new seasonal lines, as well as teaming up with different brands such as Disney, Ralph Lauren, The Row, and many more.
TOMS classic shoe is inspired by traditional Argentine alpargata shoe which sits atop a rustic rope sole.
TOMS has given 10 million pairs of shoes to children in need.
150,000 have had their sight restored through purchases of TOMS eyewear sine 2011.
Reduce the price.
Increase advertisment, marketing, media.
Create new TOMS stores.
What would you do if
you did not have shoes?
Full transcript