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Beach City Surf Promotions

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by

Briana Roecks

on 19 May 2011

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Transcript of Beach City Surf Promotions

Budget Beer Garden Beer Garden: $20,000-$30,000Full Bar

•Vodka: 4 Bottles of Well / 3 Bottles of Premium
•Well- Sobieski: ($6.00)
•Premium- Kettle one/ Kettle Citron: ($8.00)
•Premium- Grey Goose/ Grey Goose Orange: ($8.00)

•Bourbon/ Whisky: 4 Bottles of Well / 3 Bottles of Premium
•Well- Evan Williams: ($6.00)
•Premium- Jack Daniels: ($8.00)
•Premium- Crown Royal: ($8.00
•Premium- Jameson: ($8.00)

•Scotch: 3 Bottles of Well / 2 Bottles of Premium
•Well- Ballantines: ($6.00)
•Premium- Black Label: ($8.00)
•Premium- Glenfiddich: ($8.00)
•Premium- Macallan 12: ($8.00)

•Tequila: 4 Bottles of Well / 3 Bottles of Premium
•Well- Giro: ($6.00)
•Premium- Patron: ($8.00)
•Premium- 1800: ($8.00)

•Beer on Tap:
•Bud Light- ($4.00)
•Budweiser- ($4.00
•Hefeweizen- ($4.00

•Bottle Beer:
•Coors Light- ($5.00)
•Fat Tire- ($5.00)
•Stella Artois- ($5.00)

Mixers:
•Cranberry Juice
•Orange Juice
•Pineapple Juice
•S&S Mix
•Simply Syrup

•Garnish:
•Lemons
•Limes
•Mint
•Oranges

•Cups:
•Plastic Cups
•Mixer Straws
•Bev Naps Grand Stands Grand Stands

• Canopy:
• $ 1,000 for 6
• Size- 10x20
• Domain- 6 Legs

• Bleachers/ Stands:
• Total Cost- $5,900 - $ 7,000
• Includes:
• Foundation
• Support Structure
• Tread Risers After Party When:
•Sunday evening after contest is finished


•Who:
•Employees of Vans, employees of Beach City Surf Promotions, surfers in contest
•Each person invited allowed one guest
•200 people total

•Location:
•Fisherman’s Restaurant on the pier 611 Avenida VictoriaSan Clemente, CA 92672


•Break-down of costs:
•200 people x $35 per person (including open bar and food) = $7,000
•Service charge and rental fee = $2,500
•Total charge for after party = $9,500 Budget
Beach City Surf Promotions has developed a budget that has been approved by Vans Shoes. Our budget includes our cost to market the event, set- up and take down, the beer garden, security, rental of equipment, prize money, rental of restaurant, and marketing.

• Beach Cities Cost: $35,000

• Set up/ Take Down: $6,000

• “The Beer Garden”: $20,000 

• Security (3 Days): $5,000

• Rental of Equipment (Shuttle): $1,500

• Rental of Equipment (Grandstands): $6,500

• Prize Money: $50,000

• Party at “Fisherman’s Restaurant”: $9,500

• Marketing Development: $12,000

• Marketing Placement: $10,000

Total Cost of Event: $155,500 Strategy Raffle Raffle
Vans and Beach City Promotions are excited to announce that in addition to the exciting events occurring May 1-3, the Beach Walk Board Shop is offering a great opportunity to attendees to give back to the community. Previous to and during the event, raffle tickets can be purchased at the customer service booth, at the Beach Walk Board Shop or at their booth. The proceeds from the ticket sales will go towards the “Save the Trestles” campaign launched by the Surfrider Foundation. The money will be used to clean the beach and protect the local wildlife. Tickets are $1.00 per ticket or $5.00 for six (6).

The winning ticket will be drawn at 6:00pm on the 3rd during the opening ceremony. You do not have to be present to win. Winner will receive a custom surfboard from Beach Walk Board Shop that has been signed by all the surf competition contestants and designed by local artist Fred Boltz. Additional prizes include board wax, board shorts, surf wear, and gift certificates. For any questions, please email brianaroecks@beachcitypromotions.com. Press Release Meeting Minutes Meeting Minutes:

Wednesday February 16
From: 2:00 p.m. to 3:00 p.m.
Discussed main concepts

Wednesday February 23
From: 2:00 p.m. to 3:00 p.m.
Discussed and agreed upon components of project

Wednesday March 16
From: 2:00 p.m. to 3:00 p.m.
Discussed progress and established goals

Wednesday March 23
From: 2:00 p.m. to 3:00 p.m.
Collaborated on all rough drafts and outlines

Wednesday April 13
From: 2:00 p.m. to 3:00 p.m.
Discussed progress and final steps

Wednesday May 4
From: 2:00 p.m. to 3:00 p.m.
Finalized assignments and discussed how to wrap up project Mission Statement Beach City Surf Promotions strives to support local athletes and action sports businesses. We pride ourselves in every aspect of our work, which ranges from full marketing campaigns to one-time events. Our executive team has years of experience and insight, and strive to use extreme sports to develop beneficial relationships between sports marketing professionals and the local public Beach City Surf Promotions strives to produce successful events and advertising campaigns for local “Action Sports” businesses. We organize and promote events that local businesses are trying to plan. We do everything from the set- up and take down of equipment to marketing the event to the local public.
Vans Shoes has asked us to put together a local surfing competition at Trestles Beach, San Clemente. The event will host many local surf heroes and also many world-renowned surfers. It will be a 3-day event held from May 1-3. Parking will be held at the local Carl’s Jr. and we will have a shuttle to and from the competition.
The after party will be hosted at “Fisherman’s Restaurant” on the pier in San Clemente. We will rent the restaurant Sunday May 3, 2011 and have the final awards ceremony. The 200 invited guests will have dinner and drinks provided by Vans Shoes. First place will win $35,000 and a Ford F-150, Second place will win $10,000, and Third place will win $5,000.
The marketing for the competition will be in a variety of vehicles. Point-of- sale marketing will be used at many local surf shops, where they can purchase tickets. We have developed multiple print ads for surf magazines that will attract a national audience. There will be multiple raffles and promotional giveaways for the audience ranging from Vans Shoes stickers and custom shoes, to the grand prize giveaway which is a custom surfboard signed by all of the competitors at the competition. Beach City Promotions
4427 Sand Dollar Lane
Laguna Beach, Ca 92043
Contact: Briana Roecks
Phone (949) 822-5463
Email: briana.roecks@BCSP.com
FOR IMMEDIATE RELEASE

“VANS CALFORNIA COLLECTION SURF CONTEST” SURF COMPETITION TO TAKE PLACE IN SAN CLEMENTE MAY 1-3
Beach-goers are in for a treat as surfers take to the waves to compete for prize money and honor.

Laguna Beach, Ca. April 21, 2011- In the grand tradition of beach bums and bunnies, Beach City Surf Promotions announces the third annual “Vans California Collections Surf Contest” competition in San Clemente, California May 1-3. Those wishing to enter the contest can sign up for $25 online at www.vans.com, or onsite the day of the competition for $50. Winner receives $3,5000 and a new Ford F-150, second place $10,000 and third $5,000.

Event sponsors will be onsite to support this event. Vans shoes will have demonstrations as well as door prizes to be given out throughout the day. Wahoo’s taco truck will be offering tacos for a reduced price. Additional booths including Billabong, Ford of San Clemente, AquaHydrate sports water, Long Beach Chiropractic, Pinkberry, Power Bands, and many others will be offering sales, services, and lots of free swag.

Media at the event will include Surfing Magazine, Surf ‘N Sun Magazine, Ride a Wave Magazine, KROQ Los Angeles-based radio station, Fox 11 news, and carveasplash.com.

In addition to the excitement, a custom surfboard worth $1200 signed by all the contestants will be raffled off on May 3rd. Raffle tickets can be purchased at the Surfrider booth on the day of the event or at the Beach Walk Board Shop the week prior. No purchase necessary and you do not have to be present to win. The proceeds from the tickets purchased in the raffle will go to the Surfrider foundation.

The event promises to be a great time for all ages!
### Rachael KonvesCommunications Director
Rachael KonvesBeach City Surf Promotions1234 Main StreetSan Clemente, CA 92672

February 1, 2011

Marketing DirectorPinkberry
6310 W San Vicente Blvd Suite 100
Los Angeles CA 90048

Dear Marketing Director:

I am writing this letter to invite you to be a part of the California Collection surf contest. This contest is sponsored by Vans and will be open to the public.
Our job here at Beach City Surf Promotions is to plan and organize the event. We feel that Pinkberry is the perfect frozen treat for our event.
This would be a great opportunity for you to make many sales to the hungry patrons of the contest.
The contest will be held Friday April 29 through Sunday May 1. Please let us know if you would like to participate no later than March 1.
Please feel free to call me at our office at (949) 445-1234 extension 321. I can also be reached via email at rachaelkonves@beachcitypromotions.com
We look forward to working with you.
Thank you,
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