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Design Thinking 1

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Anthony Roocroft

on 3 February 2012

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Transcript of Design Thinking 1

Design Thinking Bob Gill, Graphic Design as a Second Language You cannot hold a design in your hand. It is not a thing. It is a process.
A system.A way of thinking. Gavin Ambrose & Paul Harris. Design Thinking Design is an iterative process and design thinking is present in each stage of the journey from client brief to finished work. This module aims to give you an overview of design thinking and how designers use design thinking techniques to generate and refine creative ideas Through the study of contemporary work and relating this to design theory we are going to explore how designers generate and resolve ideas to produce creative solutions to commercial briefs What is Design Thinking? According to Ambrose and Harris there are seven identifiable stages within the design process. 1. Define 2. Research 3. Ideate 4. Prototype 5. Select 6. Implement 7. Learn Over the next few weeks we are going to explore these areas and see how 'Thinking' plays an important role at every stage of the design process. We will learn why Design Thinking helps ensure that graphic design is not only a creative process but also serves it's central purpose... Commerce Graphic design is at it's heart a commercial exercise.

Is this always true? Design Thinking helps the designer ensure that his/her work satisfies his/her creative goals and the clients commercial needs. Stage 6. Implement Delivering the solution Has the client signed off the artwork?
Has the printer/producer been booked?
Has the job been proofed/signed off?
Has a delivery schedule been agreed? Stage 7. Learn Obtaining feedback Has a dialogue with the client about the success/failure of implementation taken place?
How successful was the implementation?
What feedback has the client recieved or commissioned?
What can be improved? Stage 4. Prototype Resolving and testing solutions Do you have feedback from previous projects?
Do you have the statistical composition of the user group?
Do you undersatnd the target market?
What is the education of the user group?
What is their lifestyles/ aspirations? Stage 3. Ideate Create potential solutions Do you understand the brief?
Do you have sufficient research/knowledge?
What methods will be used to generate ideas? Do all ideas need prototyping?
What elements will the prototype test?
What functionality will the prototype have? Stage 5. Selection Making choices Does the design meet the defined needs of the brief
Does the design resonate with the target audience?
Can the design be produced on time and on budget?
Has the client signed off the design? Do you understand what the client is asking for?
Does the client understand what they are asking for?
Do you agree on the definition of terms?
Does the brief have any flaws?
Can you manage client expectations? Stage 2. Research Collecting primary and secondary research A quick overview of the 7 stages Stage 1. Define The Brief. Establishing What the problem is. ..and what about ethics? You will produce a series of 7 pieces of information graphics that individually illustrate the seven stages of Design Thinking and then produce a final integrated design that shows the relationship between each stage of the process. Module outcome There is no sketchbook required with this module
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