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Coca cola

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Gladys M

on 13 March 2013

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Transcript of Coca cola

The Chairman of the Bord and Chief Executive Officer of The Coca-Cola Company is Muhtar Kent The Coca-Cola's top competitor is The Pepsi Co. The Product Features
-Sport Drinks
-Energy Drinks
-Regular carbonated Drinks
- Diet Carbonated Drinks
-Water SWOT Analysis Strengths Weaknesses

International Popularity
well known
branding obvious and easily recognized
A lot of finance
customer loyalty
International Trade-Word of mouth
lack of popularity of many Coca Cola’s brands
Most unknown and rarely seen
result of low profile or non-existent advertising
health issues Threats Opportunities

External-changing health-consciousness attitude
legal issues
Health ministers
competition (Pepsi)-many successful brands to pursue
advertise its less popular products
buy out competition.
More Brand recognition

Type: Soft Drink (Cola)
Manufacturer: The Coca- Cola Company
Founder: John S. Pemberton
Country of Origin: United States
Introduced: 1886
Area Served: Over 200 countries
Flavors: Cola, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.
Employees: 92,400
Servings per Day: 1.6 Billion+
Website: ww.coca-cola.com Benefits -popular
-customer loyalty
-lots of finance
-well known
-international trade
Ideal Clients Prospecting Methods SALES PLAN
Selling all the drinks available
introduce a new fruity flavor
make many new contacts
introduce a new flavor
any were where they have food to go along with something to drink YEARLY OBJECTIVES
make a good profit ANNUAL SALES CYCLE

Full transcript