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Transcript of Must-Have Technologies
North Park University
firstname.lastname@example.org This session Five points
Resources identified at http://8to.me/axelson10 technology ≠ “stuff that needs electricity”
two principles: people and purpose Technology Up-to-date computers and software
Training (books and events)
Backups! Your website Content-management system
“Content Strategy for the Web”
Extra credit: Mobile-friendly
“How to Detect Mobile Devices” Social media People getting what they need from each other.
The importance of purpose
Doing it badly
“Mistakes You Can Avoid”
Social media is social
Read “The Cluetrain Manifesto” Broadcast email Communicate, get permission, track (and learn).
Use a service
MailChimp, Constant Contact
Call to action Online giving Let people give online
Network for Good, PayPal, Google Checkout, Authorize.net
Tangents: Square, Wufoo Video is huge. Get started making online videos.
Brainstorm, have fun, and plan
Good light, good sound, and overshoot
Edit to hold people’s attention
Share widely and watch how they do
“What YouTube Is Really All About”
“Thinking in Pictures” Video Learning