Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Asos plc

No description
by

Amamda Lee

on 15 August 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Asos plc

a closer look
UK's largest online-only fashion and beauty store, targeting the fashion forward twenty-somethings.
On a first look
by
Amanda
Second largest in the whole world.
asos.com is
Started in June 2000 and
has grown to over
2000 employees with
a revenue of
£494 million
in 2012.

Geography
Asos covers over 190 countries out of 196 in the world.
In 2010 revenue was 223 million pound.
2011 ended with a revenue of 339,7 million pound.
During 2012, the company has so far
reached 495 million pound!
Sales
Main Competitors
measured by average daily visitors
VANCL.com - 920 000
ASOS.com - 749 000
HM.com - 606 000
Nike.com - 465 000
Moonbasa.com - 458 000
Industry analysis
Booming of retail e-commerce model


Bargaining Power of Suppliers - Low
Products existing is sold by many others.
Threat of Substitutes Products - High
Customer has several other choices.
Threat of New Entrants - High
Low barrier of entry, low sunk cost/ start up cost.
SWOT
Strengths
over 60,000 brands in portfolio.
customer service
strong growth
Weakness
Over relying on UK market.
Opportunity
Global expansion plan.
Growing popularity of online retail.
Increase in demand of men's clothing.
Threat
Competitors
Rising labor cost in UK
challenging economic situation.
Longtail
Key value of Asos
Ethical Brands
Terms of Delivery (Free Shipping)
Invest alot
Good Offer
Customer Interaction
let's look closer..
The sales is divided like this.
But most important of all
the end
Competitive Rivalry within online fashion retail industry - Medium
Existence of large retail websites : TaoBao, Amazon, eBay & Dang Dang.
Differentiation
Little switching cost for online retailer.
Distribution channel ( Internet) is not proprietary to existing players.
Products are sold in store.
Bargaining Power of Customers- Medium
Individual customers - have little communications within each other.
low switching cost for customers.
Financial highlights
Valuation summary
Scenario Summary
Acquirer
Amazon
Market cap
132.87B
Acquirer History
Synergy
Easy bolt on
Fashion credentials
Healthy profits
Management strength
International opportunities
Financial Snapshots
+53%
+42%
+49%
+46%
Synonymous with online retail
Allow deliveries efficiencies
Likely to leave Asos as standalone site
Struggled to attract high end fashion brands
Tap into young lucrative fashion sector
Expected a profit hike
Impressive management
Both are customer focused
Appointment of former Amazon UK managing director Brian McBride as chairman
Considerable opportunity for growth internationally for both
Amazon bringing in new fashion brand would appeal whilst for Asos, any deal would speed up previously stated ambition in China.
The VALUE
is still in the EYE of the BEHOLDER
having different brands on company's portfolio
Market & position products differently
In July 2012, Asos topped the Institute of Customer Service's UK Customer Satisfaction Index (UKCS) ahead of Amazon & John Lewis.
One of the leading players in the UK online clothing market.
to launch its Chinese website.
Adult minimum wage rate has increased from £5.93 in October 2010 to £6.08 in October 2011.
Full transcript