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eHarmony

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by

Emily Parks

on 14 April 2014

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Transcript of eHarmony

Competitive Advantage
Recommendations
Background
Porter's 5 Forces
Internal Analysis
SWOT
Dr. Neil Clark Warren
Headquarters in Santa Monica, CA
Mission and Vision Statement
Threat of New Entrants
Degree of Rivalry
Bargaining Power of Suppliers
Bargaining Power of Buyers
Substitute Products
“To empower people with the knowledge and inspiration needed to grow and strengthen their most important relationships for a lifetime of happiness”
eHarmony is an online dating website attributed to over 400 marriages a day in the U.S.
Strengths:
Good brand recognition
Serious questionnaire
R&D Labs
Unique algorithm
Positive company culture

Number of people in U.S who have tried online dating:
41,250,000
Total eHarmony members:
15,500,000
71%
of people believe in love at first sight
GOALS:
To match you with the best possible person
To provide you with the best dating experience
Lower divorce rate from 50% to less than 10%
Weaknesses:
Long questionnaire
Expensive
Diluted market with more focused sites
Legal issues

Opportunities:
Globalization
New technology
Add customer care phone number
Increasing divorce rates
Web cam

Threats:
More niche sites
Cheaper/Free sites
Younger generation less focused on traditional marriage

Website
29 dimensions of compatibility
Core traits
Vital attributes
Low barriers
No regulation
Fierce competition
Expensive

High rivalry
Good growth rate
High differentiation
High power for Oracle
Low switching costs
Hassle to switch
No other company has algorithm
Advertise mobile app
Widen international operations
Easier to use
Customer service
No accommodations for preferences
Close substitutes
Look for dates in other places

Strengths:
R&D
Marketing
Integration of functional areas
Finance
HR
Weaknesses:
Alliances with other organizations
Niche markets


Eric, Shawn, Rebecca, Emily, Jake, James
Social Media
Free Do-It-Yourself Sites
Paid Do-It-Yourself Sites
Full transcript