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Funding

Funding aspect of PHVA
by

Bao Nguyen

on 12 May 2012

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Transcript of Funding

Funding The Golden
Lion Tamarin Project

Conclusion
Thank you for your attention!
And one more thing...
Secure and expand conservation funding from international and domestic sources
Create projects that generate sustained income for local communities and conservationists
Develop local community through concurrent development projects (i.e. education, hospitals, job training)
Conservationists:
Be able to support both in situ and ex situ programs (~$1 million/year for GLTCP) with the goal of conserving GLTs in their natural habitat and Atlantic Coastal Forest biodiversity
Policy makers:
Ensure that the proper infrastructure is in place, the funding is spent efficiently, and adaptive management techniques are in use for any project to benefit GLT.
Local Community:
To retain ownership over conservation programs, including issues regarding employment, funding allocation, ecotourism and education, which must include sustainable community projects
Settlement Farmers:
Make sure that funding priorities do not take away from our economic development and that settlement landowners can benefit
Oil Company:
Investing in worthy environmental and public projects that support Brazilian communities to offset any possible damages incurred through our drilling projects.
Ranchers:
Funding investment only if no direct impact on the status of their ranch or income. If not negatively affected than participation in funding is completely individually based.
In terms of funding, we are concerned about the need for support of our respective annual operational costs, lack of funding for projects that will generate sustained income, and lack of indirect benefits for local communities as the nation develops.
Funding Objectives:
Stakeholders and Individual Objectives
Problem Statement
Fundraising: Local Level
Ecotourism ($$)
GLT souvenirs and local craft sales ($)
Local concerts/auctions ($)
Fundraising: National/International Level
Sporting events ($$)
Corporate sponsorships ($$)
Celebrity sponsorships ($)
Adopt-a-GLT program ($)
Lease GLT to zoos ($)
Expand existing donor base- international grants etc. ($$)
Financial Sustainability:
Annual budget reevaluation
Expand fund into long-term trust/endowment
In the past two fiscal years, IBAMA has successfully spent underneath its federal allocation of funding (96.7% in 2011, 96.5% in 2010).
In order to maintain this, challenges to increasing costs all over the country linked to deforestation must be controlled and gov't agency budgets must be decreased.
The need for a local scale Atlantic Coastal Rainforest, government supported GLT Fund is imperative with recent changes to deforestation policy in the Brazilian Forest Code.
International and Brazilian support to expand the Devra Kleiman Fund would allow for an established and sustainable trust to support the GLT project more directly through funding provided by financial opportunities developing in the next few years.
Reevaluate the budget! Solidify the GLT Fund!
Action Plan Summary
Empowers locals to create crafts utilizing local materials as well as natural dyes and fibers
Example of products made from banana leaves
Goods can be sold locally near reserve to target tourists or internationally at zoos that house GLTs
Promotes micro-entrepreneurship and brings in additional income for parts of the community that may not otherwise have employment opportunities, including settlement farmers
Local "Eco" Souvenirs ($)
http://www.ibama.gov.br/institucional/ibama-em-numeros
http://www.savetheliontamarin.org/news/
Profitable
No real change in seasons
50 million people visit Brazil annually, with an estimated 20 million additional foreign tourists in 2013
One of the fastest growing industries in the world estimated to be worth 437.6 billion dollars annually
Feasible
Petrobras invested 115.5 million USD in environmental projects alone from 2003 to 2008 and combined 389.345 million dollars in social, cultural, sporting, and environmental projects in 2010 alone
Possible Ecotourism Projects
Locals host tourists in homes to allow tourists to live in nature
Boat rides/rafting in rivers
Nature walks/exploration led by conservationists or locals
Construction of hotels/lodges run by locals
Day in the life of a cattle rancher/farmer
Benefits
Offers sustainable source of income for ranchers, local settlers, and conservationists.
Helps Petrobras meet its goal of investing in environmental as well as local projects that improve communities
Decreases reliance of locals on the land
Gives another reason to preserve the land
Ecotourism ($$)
Local and National Concerts/Auctions $-$$
Supplement operation by diversifying the funding base and reducing foundation support through sustainable events that would raise funds, increase participation, and educate the community
Local Concerts $
Samba or instrumental music
fund raising: ticket sales, GLT goods, food sales, craft sales
education: advertising, announcements
Branch into a partnership with artists, the music community and the music industry $$
global awareness and education
support from fans, donate a portion of ticket sales, or put on benefit concerts
Create sustainable funding through establishing tradition: Carnival
Auctions $$
proceeds directly to the program
name the next GLT, celebrity sponsorship, other donated items and services
Give researcher led tours throughout the reserve to see GLTs
and the biodiversity of the lowland Atlantic Coastal Forest
Reserve entry fee included in the tour price or is an
additional fee if individuals want to enter the reserve but
do not want to be a part of a tour
Researcher held talks that discuss:
Basic information on GLTs
The threats to GLTs
What is being done to aid in their survival
Other biodiversity found in the Atlantic Coastal Forest
Individual contribution in making a difference
Train locals to do field research and give tours
Provides a source of income, which improves economy
Leads to local sustainability of the conservation program, leading to long term success of program and GLT survival
Supporting research for the GLTCP through
ecotourism $$:
National government:
IBAMA
National nonprofit organizations and companies:
Fundação O Boticário de Proteçâo a Natureza; Programa Piloto para Protecâo das Florestas Tropicais do Brasil; Prefeitura Municipal de Casimiro de Abreu; Prefeitura Municipal de Silva Jardim; PROBIO - Projeto de Conservaçao e Utilização Sustentável da Diversidade Biológica Brasileira-SUNY; Programa Natureza e Sociedade-Transbrasil Linhas Aéreas S.A.
International governments:
NSF; Smithsonian Institute; British Embassy; Canadian Embassy
International nonprofit organizations:
WWF; NGS; WWCT; WPTI; DWPT; LTBF; Kleiman Fund; Shimizu Fund; Saving Species; Margot Marsh Biodiversity Fund; IUCN - Netherlands Committee
Zoological Parks:
NZP, FONZ; Copenhagen Zoo; Dublin Zoo; Philadelphia Zoological Society; Lincoln Zoo Neotropical Fund
Extending Support:
Aveda Earth Fund ($5,000-25,000)
Beneficia Foundation: Biodiversity Conservation (grants of 10,000-50,000)
Conservation and Research Foundation: Environmental Conservation (grants of $500 - $5,000)
Conservation International: Land Purchases for Protected Areas (25,000 to 80,000)
Supporting Research (AMLD) on a National and International Level $$
2014 World Cup Fundraising:
Build off of past World Cup models
Coordinate at the Global Forum for Sport and Environment
Create strategic partnerships with corporate sponsors (Nike, Puma, etc.)
Sell official merchandise, proceeds go to GLT conservation
2016 Olympic Games Fundraising:
GLT as official mascot- raise awareness and money
Portion of ticket sales could be committed to GLT conservation
Ongoing corporate/event sponsorship:
Reserve tours given to leaders and celebrities visiting during the events
Ad campaigns (awareness and donation appeal) with national and international athletes and celebrities- aired during the games
Option for people to donate when they purchase game merchandise and/or ticket
Corporate Sponsorship and International Events
Modeled after similar programs in zoos
Donors give money to cover costs of protecting a GLT
Donors receive benefits based on how much they donate (ie certificate, picture, description, local GLT-inspired souvenir)
Targeted at both national and international groups

Leasing GLTs to other zoos would not be very profitable but it would raise awareness
Zoos leasing the GLTs can sell GLT paraphernalia and advertise the Adopt a GLT Program
Adopt a GLT Program and Lease a GLT ($)
All of the revenue will be controlled by the creation of a board that represents each of the stakeholder's interests.
A certain % of revenue will be allocated to GLT conservation, the local community, and towards the establishment of an endowed GLT fund.
create a shift towards land acquisition and restoration rather than funding population growth
Full transcript