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Transcript of Brazil Culture
learn about Brazil Brazil’s business Dimensions Power distance
At a score of 69 Brazil reflects a society that believes hierarchy should be respected and inequalities amongst people are acceptable.
In Brazil it is important to show respect to the elderly.
In companies there is one boss who takes complete responsibility. Dimensions Cont. Uncertainty avoidance
At 76 Brazil scores high on AUI-and so do the majority of Latin American countries.
Brazilians need to have good and relaxing moments in their everyday life,chatting with colleagues enjoying a long meal or dancing with guests and friend.
Brazil is what is called a high context culture.Because of this high contexting in.
Brazilian communication,one needs to establish personal relationships when conducting business in Brazil. Individualism
Brazil has a score of 38 which means that in this country people from birth on wards are integrated into strong.
Brazil scores 49 on this dimension, really in middle.The softer aspects of culture such as leveling with others, consensus, sympathy for the underdog is valued and encouraged. Monochronic/Polychronic time
Brazil and the United States are extremely different in the way each conceives of time.
Brazil,like all polychromic cultures,ranks personal in volvement and completion of existing transactions above.
The demand of preset schedules.Thus, the generalization of Brazilian attitudes toward time that follows must be balanced against these regional influences.
Appearance counts. Your clothing will reflect upon you and your company.
to establish strong personal and business relationships is important to the success of your business endeavor.
Friendship is another important thing when doing business. Brazil Values Business Norms and Practices Interrupting someone who is speaking is common behaviour, it is not considered rude
Giving a gift is not necessary during a first business meeting
Avoid giving anything purple or black these are considered mourning colours
Gifts like knives, scissors, or letter openers are interpreted as the severing of a close bond. Handkerchiefs are also associated with funerals, so avoid giving them Continued When introduced to someone its polite to address them as “senhor/senhora” followed by the persons last name
Bring business cards since it is common for them to be exchanged during business meetings
Business meetings usually begin informally its a norm to talk about current events, sports (soccer is very important in Brazil), and the economy before talking about business Dos and Taboos The "O.K." sign is considered very rude and vulgar; the "thumbs up" gesture is used for approval.
Clicking the tongue and shaking the head indicates disagreement or disapproval. Physical contact is part of simple communication. Touching arms, elbows and backs is very common and acceptable. Brazilians also stand extremely close to one another. Do not back away.
Wiping your hands together means "It does not matter." Body Language Body language Corporate Culture Corporate Culture Don’t get right down to business, brazilian like to know the person that they are doing business with.
Make a appointment's, don't drop in!
Appearances count, dress formally and in show that you can do the business. Avoid practical gifts, since they may be perceived as too personal. For example, avoid wallets, key chains, ties, sunglasses, jewelry and perfume
Do not give anything that is very expensive. Your generosity could be misinterpreted as a bribe
Brazilians view time as something flexible. They put more emphasis on people, relationships, rather than set schedules
Brazilians favor direct eye contact over indirect eye contact. They associate a steady gaze with sincerity Business will most likely be in Brazil’s large metropolitan cities
People speak Portuguese but a lot of business people can speak some English
Brazilian summer is between December-February so avoid scheduling meetings during this time since a lot of people may be on vacation Brazilian cultures are known for its hospitality, openness and rhythmic events such as carnival.
In 1889 the Brazilian constitution declared that there was no official religion in Brazil and everyone was free to belief whatever religion they want.
It’s well known in Brazil that the most widely practiced religion is Catholicism. But there are other several religions too. Brazil is known for its interesting mix of customs and different traditions. Religion beliefs: Brazilians Catholics are known for praying to idols or figures such as the Virgin Mary.
In Brazil they also pray to people of the faith who passed away.
Some of the figures the Brazilian Catholics pray are Nossa, Sephora, Aparecida and a deceased priest by the name of father Cicero.
Catholic Brazilians celebrate festivals. Semana santa (easter) is a holy week in brazil, it is a special time of the year for celebrating the risen Christ. It commemorates the last week of jesus’s life, beginning with his arrival in Jerusalem, celebrated on palm Sunday.
They usually hold special plays and services in honor of the blessed time of the year.
Semana santa (easter) vary from year to year and can take place from March 22nd to April 25th.
During this week everyone gets time off schools and work. Cont. Cont. Social beliefs: In Brazil like every other country, permits citizens to self- identify their racial category.
The Brazilian social understanding of “white race” is different from the concept of “white race” in the other countries. But that doesn’t mean that the construct doesn’t have a genetic foundation.
Also in Brazil social prejudice is connected to certain details in the person’s physical appearance is widespread. Those details are related to the understanding of “cor”. “Cor” stand for “color” tells the Brazilian rough equivalent of the term “race” in English.
This is based by the shown complex evaluation that takes into account skin color, hair type, the nose shape as well as the lip shape. This understanding, not like English notion of “race” captures the continuous aspects of phenotypes.
So in Brazil they belief that there is no racial descent rule operational. It’s possible for two brothers to belong to total different “racial” categories. However Brazilian believe that a whit Brazilian is a person who looks white and he has to be socially accepted as white regardless where he is from. Cont. Cont. Cont. Family is really important in Brazil it is the evident in their business culture.
Family members are to be found working in the same companies or a family member would own the business and hire family members such as cousins and other relatives.
Brazilians belief that relationships with others is the most important thing, it is very important to spend time to get to know your Brazilians counterparts Business beliefs: Cont. The people
Brazilians are friendly, with an incredible zest for life.
They are very risk-oriented and very creative.
Meeting and Greeting
Take time to greet and say good-bye to each person present. Cont. Cont. Cont. Values Be prepared for lengthy meals (two hours or more for lunch).
Do not discuss business during meals unless your host brings it up
When inviting Brazilians to dinner or a party, do not suggest that your guests bring food or drink.
Do not expect them to arrive on time, and never indicate a time that the party will "end." Agenda Intro
Norms and practices
Beliefs Cont. Cont. Cont. Cont. Cont. Overview Population: 193,946,886 (July 2012 est.)
Largest city: São Paulo
Area: total: 8,515,767 km2 (5th) 7,597 sq mi
water: 0.65% Government type:Federal presidential constitutional republic
chief of state: President Dilma Rousseff http://www.austrade.gov.au/Export/Export-Markets/Countries/Brazil/Doing-business http://www.austrade.gov.au/Export/Export-Markets/Countries/Brazil/Doing-business http://www.celebratebrazil.com/brazil-religion.html http://www.communicaid.com/access/pdf/library/culture/doing-business-in/Doing%20Business%20in%20Brazil.pdf http://www.culturecrossing.net/basics_business_student.php?id=30 http://www.culturecrossing.net/basics_business_student.php?id=30 Geert Hofstede. (n.d) What about brazil? www.greet-hofstede.come/brazil http://www.referenceforbusiness.com/encyclopedia/assem-Braz/Brazil-Doing-Business-in http://en.wikipedia.org/wiki/White_Brazilian