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Does 759 Store succeed due to fortune?

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by

Ronli Chiu

on 31 October 2013

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Transcript of Does 759 Store succeed due to fortune?

also in public estate and malls
Key of success - 759 Store
759 Store's Strategy
What will be in the following 20 mins
About 759 Store
Strategy that 759 Store adopts
SWOT Analysis
Suggestions on 759 Store's strategies
Summary & Conclusion
About 759 Store
Organization Strategy
Corporate Strategies
Growth Strategies
Competitive Strategy
Cost Leadership Strategy

Differentiation Strategy

Focus Strategy
Name
"Oshin" comes from a TV Drama
Oshin
What is 759 Store?
HK
150+ Branches
Cost Leadership Strategy
low cost
more customers
fixed cost
Concentration
Vertical Integration
Horizontal Integration
Diversification
Concentration
aim at private estate at first
Different groups of people
import
at wholesale price
To achieve low cost...
BCG Matrix
by Boston Consulting Group

market share & industry growth rate
BCG Matrix
In 3 years, 150+ stores
High anticipated growth rate
Japanese snacks retail
High market share
unyielding spirit
What is SWOT analysis?
"SWOT analysis is a method of analysis of environmental and business competitiveness."
Mihaela Stoica
Internal Analysis
Strengths:
Location of stores

Directly import goods from country of origin

Well-known brand name in HK

High market share

Good connection with Japan’s supplier

Weaknesses:
Lack of experience in retailing

Low net profit

Bulky purchase is required from Country of origins without knowing the popularity

Lack of promotions in traditional channel

External Analysis
Opportunities:
Expand to new market by combining related products to form micro-supermarkets

Expand to new market by opening a coffee shop

Expand to the mainland China
Threats:
Do not follow local price setting

Rent

Compete with other local supermarket/convenient store in HK

Nearby convenient stores opens 24 hours

Selling price is based on currency

-Location of stores
-Directly import goods from country of origin
-Well-known brand name in HK
-High market share
-Good connection with Japan’s supplier

-Lack of experience in retailing
-Low net profit
-Bulky purchase is required from Country of origins without knowing the popularity
-Lack of promotions in traditional channel
-Expand to new market by combining related products to form micro-supermarkets
-Expand to new market by opening a coffee shop
-Expand to the mainland China
-Do not follow local price setting
-Rent
-Compete with other local supermarket/convenient store in HK
-Nearby convenient stores opens 24 hours
-Selling price is based on currency

S
W
O
T
How to make use of these strengths?
References
2. M. Stoica, "SWOT Analysis – Organizational Diagnosis Method" Anuarul Institutului de Istorie "George Baritiu" din Cluj-Napoca, vol. IX, pp. 281-286, 2011.
Expand new source of customers
5. M.Dana,“Macy’s Plan: Boots, Bieber,” The Wall Street Journal, vol. B1–2.pp. 26–27, Nov. 2011
4. B.P.S.Murthi and R.C.Rao, "Price Awareness and Consumers’ Use of Deals in Brand Choice"Journal of Retailing, vol.88(1), pp.34-46, 2012

3. F.P.Nigel,"Strategic relationships between boundary-spanning functions: Aligning customer relationship management with supplier relationship management", Industrial Marketing Management, vol.38(8), pp.857-864, 2009.
Become a self-supplier
Develop impressions to customers
Higher bargaining power to supplier
Stable and more goods supply
How to solve the
weaknesses?
Hire employees with rich experience
Reduce operating expenses
Require supplier to give sample
More Internet advertisements
How to take advantage
of the opportunity?

Broaden targets of customers
Expand range of services
Mainland market has
great potential
How to defend against
the threats?

Import more goods from other countries
Increase competitiveness
A team for opening new shops
Operating in 24 hours
Take advantage of currency
The End
1. Tyagi, Rajeev K. "Cost leadership and pricing." Economics Letters 72.2 (2001): 189-193.
Full transcript