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Les 4 New Market Strategy

Marketing po14 2014
by

Thijs van Rijsingen

on 8 December 2014

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Transcript of Les 4 New Market Strategy

Internationaal Marketingprogramma
7 P's
Volgens Booms / Britner
4 P's +
Participanten
Proces
Physical evidence
Omschrijf gedetailleerd je product / dienst
Geef daarbij aan welk deel gestandaardiseerd kan worden en welk deel aangepast moet worden op de markt
Land van herkomst effect!
51% vs 65%
PRODUCT
PRIJS
http://windowsmedia.pearsoncmg.com/intl/ema_uk_he_hollensen_globmark_4e/swiss_army_256.wvx
The Coca-Cola name in China was first read as "Kekoukela",meaning "Bite the wax tadpole" or "female horse stuffed with wax", depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent "kokou kole", translating into "happiness in the mouth".
Structuur
Lengte
Integratie
Kosten
Dekking
In het Duits!
NO VA
Tentamen
Inhoud:
Meerkeuze vragen
Vragen op basis van case

Eerder verworven kennis
Kotler (5e druk) Hoofdstuk 3, 11.5, 14.4, 16.4, 19.4, 19.6 en 20
Reader N@tschool
Sheets New Market Strategy (op basis van Internationale Marketing Hollensen)
Marktgedreven opties
Kansen van de
kerncompetenties
Hoe ziet jullie
keten er uit?
(Breedte)
(Controle)
bron: Riezebos
Strategische keuze!
Full transcript