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Consumer Value Funnel

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by

lovely valbrun

on 11 April 2016

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Transcript of Consumer Value Funnel

Forever21
Market

Suppliers:
CSR program includes the Forever 21 Vendor Audit Program: all suppliers and vendors must provide factory contact information and all factories must participate in the audit program
Collaborators:
Celebrities, Nargis Fakhri
Competition:
Urban Outfitters, Charlotte Russe, Wet Seal,
Business Performance
3.7 billion in profits
Slowly taking over the world
Forever 21, Flagship Stores: Forever XXI, F21 Red
Global Business Community
5th largest specialty retailer in the United States
Family Owned, highly Religious
goal to become an $8 billion company by 2017 and open 600 stores in the next three years
brick and mortar stores, easily accessible

Organization
Internal Stakeholders:
Owners
Employees
External stakeholders:
Customers
Communities
Government
Suppliers
Business Culture:
"At Forever 21 Inc., Our Most Valuable Asset Is The People Who Work For Us. As A Fast-Growing Specialty Retailer, Forever 21 Enjoys A Dynamic And Fast-Paced Working Environment. We Are A Fun, Flexible, And Energetic Group Of People Working Together To Create A Unique Enjoyable Environment. Teamwork Is Key When Sharing The Different Perspectives That Allow Our Company To Grow. In Addition, Forever 21 Is Committed To Supporting Diversity Within Our Corporation And Sharing This Commitment With Our Community."
Consumer Value Funnel
Key Executives For Forever 21, Inc.
Mr. Do Won Chang
Co-Founder and Chief Executive Officer
Won Chang
President
Mr. Jin Sook Chang
Co-Founder
Ms. C. Elizabeth Jain CPA
Chief Financial Officer
Mr. Chris Lee
Senior Vice President

In store management opportunities

Customers
Society, Demographics, etc
Gender: Female/Male
Age: 18-34
Education: In College/Completed
Highly fashionable men/women on a lower budget
Motivated by the trendy, fashionable and frequently changing clothing styles
"Disposable" clothing
46% buy average quality items to save money.
Like to stay informed, connected, and entertained
Full transcript