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Compulsive consumption behavior

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by

Dipak Sarker

on 26 April 2016

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Transcript of Compulsive consumption behavior

Examples:
If a person have some money, he can’t help but to spend part or the whole of it.
A person often buys a product which he does not need it, even knowing that he has very little money left.
There are many women and a small number of men who are chocoholics. They have an intense craving for chocolate.
Measuring Consumers Compulsive Buying Behavior
:

A study on University Level Students
Compulsive Buying Behavior
Compulsive: caused by a desire that is too strong to resist : impossible to stop or control.
Compulsive buying (CB) refers to “a consumer’s tendency to be preoccupied with buying that is revealed through repetitive buying and a lack of impulse control”


Among the 27 male students we found only 4% students are high compulsive which is very small in number. 37% male students are compulsive and 59% are non-compulsive.
Survey
Analysis
we can see highest percentage of female are compulsive and it is 42% .Here the percentage of high compulsive behavior is also greater than male students and it is almost 25%.On the other hand, comparing with the male students the female students are lower in number for non-compulsive behavior. Only 33% female students are non-compulsive in attitudes.
What it is,
Understanding it,
Examples,
Types
Description of types
Survey analysis
Types:
Shopping
Hoarding
Eating
Gambling
Checking, counting, repeating, and washing
Talking

A major cause of the compulsive behaviors is said to be obsessive–compulsive disorder (OCD).

compulsive buying "is experienced as an irresistible–uncontrollable urge, resulting in excessive, expensive and time-consuming retail activity [that is] typically prompted by negative affectivity" and results in "gross social, personal and/or financial difficulties".
The act is usually a small, restricted and repetitive behavior, yet not disturbing in a pathological way

if we make a percentage form of total no of students based on high compulsive, compulsive and non-compulsive behavior it will show 14%, 39% and 47% respectively. We conducted a survey among 51 students of UIU and made a percentage form of their compulsive behavior. We made our survey between male and female. There were 27 male and 24 female students. Totally 7students are high compulsive (score50 or 50+), 20 students are compulsive (score 42 or 42+) and 24 students are in non-compulsive(less than 42) in attitudes.
About 50 million people in the world today appear to suffer from some type of obsessive-compulsive disorder.

Shopping
characterized by excessive shopping that causes impairment in a person’s life
The prevalence rate for this compulsive behavior is 5.8% worldwide
a majority of the people who suffer from this type of behavior are women (approximately 80%)
There is no proven treatment for this type of compulsive behavior.
Many consumers suffer from a shopping addiction- oniomania. The term is defined as a “shop until you drop” behavior based on the belief that buying will make the individual feel better.


Hoarding:
is characterized by excessive saving of possessions and having problems when throwing these belongings away
Items that are typically saved by hoarders include clothes, newspapers, containers, and junk mail, books, and craft items.

Compulsive overeating is the inability to control the amount of nutritional intake, resulting in excessive weight gain
The compulsive behavior usually develops in early childhood
Think about food a lot
Eat to leave worry or stress
Daydream while eating
Eat too fast
Hunger makes him fearful and uncomfortable


Eating:
Compulsive gambling is characterized by having the desire to gamble and not being able to resist said desires
This compulsive behavior usually begins in early adolescence for men and between the ages of 20-40 for women
A 2010 Australian hospital study found that 17% of suicidal patients admitted to the Alfred Hospital's emergency department were problem gamblers
Gambling
Compulsive checking can include compulsively checking items such as locks, switches, and appliances
Compulsive repeating is characterized by doing the same activity multiple times over. These activities can include re-reading a part of a book multiple times
Compulsive washing is usually found in individuals that have a fear of contamination. People that have compulsive hand washing behaviors wash their hands repeatedly throughout the day.

Checking, counting, repeating, and washing:
Compulsive talking goes beyond the bounds of what is considered to be a socially acceptable amount of talking
The two main factors in determining if someone is a compulsive talker are talking in a continuous manner, only stopping when the other person starts talking

Talking:
Types Understanding
Full transcript