Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Pinterest

No description
by

Halli Knotts

on 24 September 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Pinterest

What is it?
How to use it to market your business
Create a pin and link it to your website
Post pictures of your employees
Re-pin followers posts
Tastemaker
"Re-pin to win"
Share on other social media
The Lyric Oxford
https://www.pinterest.com/thelyricox/
Competitors
Etsy
Wanelo
Tumblr
Trippy
All My Faves
We Heart It
Manteresting
HomeTalk
Liqurious
Success stories
Pinterest
The Four Seasons:
Saw a 1000% increase in daily average visitors and a 1700% increase in daily average clicks to its website from Pinterest
"Pinterest is transforming the way our guests plan their trips, share ideas and select travel destinations." -Global Social Media Marketing Manager
After launch, Four Seasons created over 81 profiles for hotels and resorts around the world
https://www.pinterest.com/fourseasons/
Stats
Campaign:
Customer demographics
Limitations
References
Future plans
Deeper target marketing
Grow user base worldwide
Partnership with Apple
Buyable pins
http://www.ibtimes.com/pinterest-international-boss-talks-expansion-europe-app-partnership-apple-1816406

https://business.pinterest.com/en/success-stories/four-seasons

http://www.jeffbullas.com/2015/02/26/10-amazing-facts-about-pinterest-marketing-that-will-surprise-you/

http://www.statista.com/statistics/246183/share-of-us-internet-users-who-use-pinterest-by-age-group/

http://expandedramblings.com/index.php/pinterest-stats/

https://www.venndigital.co.uk/blog/2015/07/surprising-pinterest-success-stories/

http://easylivingmom.com/top-20-sites-like-pinterest-to-love/

http://expandedramblings.com/index.php/pinterest-stats/

http://hispanic-marketing.com/17-pinterest-statistics-for-business-you-need-to-know/
Wanelo
100 million active users as of 2015

300% more referral traffic than Facebook

Pinterest is being utilized by businesses increasingly more throughout the world

Each pin = 6 website visits

Average amount of a sale originated on Pinterest is $123.50
User base has grown 111% in the past 6 months

85% are Female

37% of U.S. Pinterest users are 18-29 years of age

88% of users purchase a product that they have pinned
If you are running multiple sites then you must have multiple accounts

Categories do not allow overlap in some areas

Does not allow merging of boards

Does not allow users to embed its data to help drive marketing, so they must use what Pinterest offers

Limited Analytics:
which pins drive more revenue
time spent on site
difficult to enforce copyright laws
NHL with 'unlikely' success
Targets women within a male dominated field
3 most popular categories that relates the brand
Engage with the lifestyle
1.2 million followers by taking a chance for 'unlikely' success
Success Tips
1. Use a multiplatform strategy

2. Build web traffic- then crash it

3. Integrate a digital experience

4. Keep the business as the top of your mind
Full transcript