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Anxiety/Uncertainty Management Theory (AUM)
Transcript of Anxiety/Uncertainty Management Theory (AUM)
Megan Stewart, Tania Vega
Nidia Barajas & Michael Afful
designed by Péter Puklus for Prezi
The ability to communicate effectively by balancing the levels of
anxiety and uncertainty.
Removing excessive levels of anxiety and uncertainty is key to
The Birth of A.U.M Theory
Created by William Gudykunst while working in the field of
intercultural communications. AUM was intiated in 1983 and
reached its integrated version in 1993. Gudykunst intended that
AUM always be a work in progress with regular revisions
The goal of Anxiety/Uncertainty Management Theory:
To increase individuals ability to have
effective communication with one another
by attempting to decrease the amount of
uncertainty and anxiety to their lowest
possible levels while maintaining a state of
Four Components of AUM
Predicting Levels of
Motivation to interact with strangers
Reaction to strangers
Social categorization of strangers
Connections with strangers
What is the AUM?
The Twin Threats
response such as
---- A state of feeling,
Although AUM was initially created in the field of intercultural
communication, Gundykunst meant for it to apply to any occasion
where to strangers meet for the first time.
On a daily basis individuals encounter strangers while at work, or
school, at church, or even the grocery store.
Example of AUM
When two strangers meet for the first time there is a measurable level of anxiety and uncertainty.
This is because each individual is unsure of how the other will react and/or respond to the interaction.