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Anxiety/Uncertainty Management Theory (AUM)

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on 22 May 2014

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Transcript of Anxiety/Uncertainty Management Theory (AUM)

Anxiety/Uncertainty Management Theory (AUM)
Megan Stewart, Tania Vega
Nidia Barajas & Michael Afful

designed by Péter Puklus for Prezi
The ability to communicate effectively by balancing the levels of

anxiety and uncertainty.

Removing excessive levels of anxiety and uncertainty is key to

effective communication.

The Birth of A.U.M Theory

Created by William Gudykunst while working in the field of

intercultural communications. AUM was intiated in 1983 and

reached its integrated version in 1993. Gudykunst intended that

AUM always be a work in progress with regular revisions

The goal of Anxiety/Uncertainty Management Theory:

To increase individuals ability to have

effective communication with one another

by attempting to decrease the amount of

uncertainty and anxiety to their lowest

possible levels while maintaining a state of

Four Components of AUM
Effective Communication




Predicting Levels of
Self Concept

Motivation to interact with strangers

Reaction to strangers

Social categorization of strangers

Situational processes

Connections with strangers

What is the AUM?
The Twin Threats


--- Intellectual

response such as

thinking, reasoning,

or remembering



---- A state of feeling,


Although AUM was initially created in the field of intercultural

communication, Gundykunst meant for it to apply to any occasion

where to strangers meet for the first time.

On a daily basis individuals encounter strangers while at work, or

school, at church, or even the grocery store.

Example of AUM
When two strangers meet for the first time there is a measurable level of anxiety and uncertainty.

This is because each individual is unsure of how the other will react and/or respond to the interaction.
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