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Justin Bieber

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Lisa Ruderman

on 25 June 2013

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Transcript of Justin Bieber

Justin Bieber
Internet Sensation
Baby Daddy?????
Never-Ending Cycle of Crisis
~ 15,000,000
~ 37,000,000
~ 11,000,000
~ 35,000,000

As of November 2011
What could have been done better?
Goals and Objectives
Reinstate Justin Bieber's
Positive Reputation
Define Situation to Public
Maintain/Restore Reputation
Rebuild Trust & Support
Deliberate Inaction
Tactics and Implementation
Personal Response
Social Media
Legal Situation
"None of these allegations are true...I'm going to be a target, but I am never going to be a victim"
Opinion Leaders/Personal Relationships
" ...I just laughed it off"
"I'm not surprised [by these rumors] it comes along with the territory."
PR Rep/Legal Team
"While we haven't yet seen the lawsuit, it's sad that someone would fabricate malicious, defamatory, and demonstrably false claims. We will vigorously pursue all available legal remedies to defend and protect Justin against these allegations."
Full transcript