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Transcript of Justin Bieber
Never-Ending Cycle of Crisis
As of November 2011
What could have been done better?
Goals and Objectives
Reinstate Justin Bieber's
Define Situation to Public
Rebuild Trust & Support
Tactics and Implementation
"None of these allegations are true...I'm going to be a target, but I am never going to be a victim"
Opinion Leaders/Personal Relationships
" ...I just laughed it off"
"I'm not surprised [by these rumors] it comes along with the territory."
PR Rep/Legal Team
"While we haven't yet seen the lawsuit, it's sad that someone would fabricate malicious, defamatory, and demonstrably false claims. We will vigorously pursue all available legal remedies to defend and protect Justin against these allegations."