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Persuasion: Logical and Emotional Appeals
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Persuasion
When you feel a certain way about something, are you comfortable sharing your position with others?
What are a person's reasons for taking a given side?
What evidence does a person use to support their argument?
Who are you trying to persuade? What are their beliefs/goals?
Knowledgeable about facts or appealing to people's emotions?
What is it good for?
Getting others to do or believe something
Persuading others to share your beliefs, goals
A logical appeal consists of the following:
1. thesis statement/claim
2. reasons
3. evidence ICE!!!!!
thesis statement/claim
- states the issue and the writer's opinion on that issue
EX) Coke tastes great
My brother is smart
We should buy products with less packaging
Reason
- Answers the question "why" about the opinion statement
Emotional Appeals
Emotional appeal is a writer's attempt to persuade the audience through emotions
Arouses feelings of guilt, fear, guilt, happiness, etc.
When I arrived at the beach, the first thing I saw was an oil-slicked chick sadly squawking next to its mother. I picked up the frail chick and did my best to wash the black gunk from its tiny wings. I realized then it would take much time and money to clean up the mess.
ethical appeal - use evidence from sources your readers will recognize and respect
- Shows your readers that you are trustworthy
an emotional appeal should be made in addition to a logical appeal
- A logical appeal is the best foundation for a convincing argument
Logical Appeals
aka Logos
Evidence
- Provide important support for a reason
- Relates back to the T.S./claim
My brother is smart because he goes to a private college.
The large quantities of sugar and syrups gives Coke a sweet, appealing taste.
*****BE SKEPTICAL of persuasive arguments that include poorly supported opinions, evidence that is not documented or seems illogical, or stereotypes.
Consuming products with less packaging would ease the burden on our overcrowded landfills.
"What makes the writer say that?"
**ETHOS**
Types of Evidence
statistic - a fact in number form
Fact - a statement that can be proved
Ex) Smoking can cause lung cancer
example - a specific instance that illustrates a general idea
anecdote - a brief story that illustrates a general idea
Start thinking about this
aka Pathos
Speaks to the reader's heart rather than the reader's head