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Bartle Bogle Hegarty

A brief presentation outlining the agency BBH
by

Abby Kaplan

on 18 April 2010

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Transcript of Bartle Bogle Hegarty

Bartle Bogle Hegarty Where they're coming from What they believe Where they are What they're up to Nigel Bogle founded BBH in 1982 with John Bartle and John Hegarty
They started working out of a briefcase (since they had no office)
1st ad for Levi's featured a black sheep, which became their agency icon

"When the world zigs, zag." They're big on the "big idea"
Relentless focus on outstanding creativity
Creativity is a means to an end
"Business isn't worth doing if you can't do it in good conscience"


http://www.bartleboglehegarty.com/#/northamerica/our-work/bom-chicka-wah-wah http://www.bartleboglehegarty.com/#/northamerica/our-work/smirnoff-tea-partay http://www.bartleboglehegarty.com/#/northamerica/our-work/trevor-the-mentos-intern- http://www.bartleboglehegarty.com/#/northamerica/our-work/keeping-skin-amazing 6 global offices CONTACT New York London Sao Paulo Shanghai Mumbai Singapore
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