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Hilton Worldwide

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by

Jackie Atkins

on 9 April 2014

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Transcript of Hilton Worldwide

Hilton Worldwide

IMPORTANT MESSAGES:
*** HILTON IS A BRAND, NOT A HOTEL****
Hilton Hotels Corportation is defined for itself as a brand managment company
Background:
The firm began in 1919 in Texas.
Company went public in 1946.
In 1964, they diversified with casinos and vacation ownership
In 2000, they bought into Promus Hotel Corporation
In 2005, Hilton Hotels bought back Hilton International - 78 countries

(Case Study, Harvard Business School)
By: Jackie Atkins & Karleigh Roberts
Competition
Disney
Loews Corp.
Carlson Companies
Accor
Wyndham Worldwide Corporation
Marriott International, Inc
Cruise Ships

(Hilton Case Study, Marketline Advantage, Mergent Online; Moody's Investors Service)
Highlights of the Industry:
Used to be called Hilton Hotel Corporation, but are now called Hilton Worldwide
In 2007, Hilton Hotel Corporative was acquired by Blackstone - privately held

(Database: Marketline Advantage)
Macroeconomics:
SWOT: Weaknesses
- Premium Market= increasing operating costs
- Flexibility
- Size and Scale
- OnQ

(Hilton Case Study, Marketline Advantage)
Google Images
Products & Services
Macroeconomics: Technology
-OnQ-
- Products: Anything with their name on it
- Services: Brand/Client Relationship, Hotel workers.
- Services range from luxury to mid-priced rooms.
-Hotel, Restaraunt, Travel

(Hilton Case Study, Harvard Business School, Marketline Advantage Database, Mergent Online; Moody's Investors Services)
What it is
CRM
Cost/Maintenance of OnQ
Opinion of Thomas Keltner

(Harvard Case Study)
Hilton does not publicize their financial information because they are privately held.
Economy
Demography
Political
Legal
Culture
Google Images
Google Images
All images - Google Images
SWOT : Strengths
- Customer Relationships
-OnQ
- Global Growth + Brand Recognition

(Hilton Case Study, Marketline Advantage Database)
SWOT: Opportunities
SWOT: Threats
- Growing economy
- Advertising
- Technology

(Marketline Advatange, Hilton Case Study)
-
- Global Conflicts
- Environmental Conditions
- Competition

(Marketline Advantage Database)
Problems:
- Increasing Costs
-Lack of Skilled Workers
- Competition
- Economy
- Negative Reviews


Solutions:
- Expand OnQ
- Better Technology
- Reward Programs
-Employee Training Programs
Current Market Strategy:
- Expansion
- CRM (Customers Really Matter)
- Brand Promise
- Promotion Strategy


- Current Status
- Blackstone
- Brand Promise
- OnQ

(Marketline Advantage Database, Hilton Case Study, Hilton Worldwide Webpage)
Highlights
The End
(Google Images)
Works Cited
Case Study, Hilton Hotels: Brand Differentiation through Customer Relationship Managment by Harvard Business School
Database, Marketline Advantage
Database, Mergent Online; Moody's Investors Service
Hilton.com
Full transcript