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Transcript of Hilton Worldwide
*** HILTON IS A BRAND, NOT A HOTEL****
Hilton Hotels Corportation is defined for itself as a brand managment company
The firm began in 1919 in Texas.
Company went public in 1946.
In 1964, they diversified with casinos and vacation ownership
In 2000, they bought into Promus Hotel Corporation
In 2005, Hilton Hotels bought back Hilton International - 78 countries
(Case Study, Harvard Business School)
By: Jackie Atkins & Karleigh Roberts
Wyndham Worldwide Corporation
Marriott International, Inc
(Hilton Case Study, Marketline Advantage, Mergent Online; Moody's Investors Service)
Highlights of the Industry:
Used to be called Hilton Hotel Corporation, but are now called Hilton Worldwide
In 2007, Hilton Hotel Corporative was acquired by Blackstone - privately held
(Database: Marketline Advantage)
- Premium Market= increasing operating costs
- Size and Scale
(Hilton Case Study, Marketline Advantage)
Products & Services
- Products: Anything with their name on it
- Services: Brand/Client Relationship, Hotel workers.
- Services range from luxury to mid-priced rooms.
-Hotel, Restaraunt, Travel
(Hilton Case Study, Harvard Business School, Marketline Advantage Database, Mergent Online; Moody's Investors Services)
What it is
Cost/Maintenance of OnQ
Opinion of Thomas Keltner
(Harvard Case Study)
Hilton does not publicize their financial information because they are privately held.
All images - Google Images
SWOT : Strengths
- Customer Relationships
- Global Growth + Brand Recognition
(Hilton Case Study, Marketline Advantage Database)
- Growing economy
(Marketline Advatange, Hilton Case Study)
- Global Conflicts
- Environmental Conditions
(Marketline Advantage Database)
- Increasing Costs
-Lack of Skilled Workers
- Negative Reviews
- Expand OnQ
- Better Technology
- Reward Programs
-Employee Training Programs
Current Market Strategy:
- CRM (Customers Really Matter)
- Brand Promise
- Promotion Strategy
- Current Status
- Brand Promise
(Marketline Advantage Database, Hilton Case Study, Hilton Worldwide Webpage)
Case Study, Hilton Hotels: Brand Differentiation through Customer Relationship Managment by Harvard Business School
Database, Marketline Advantage
Database, Mergent Online; Moody's Investors Service