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Capstone PR project

Calvin Schiller

on 27 April 2010

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Transcript of Aware.Alive

A campaign to
promote Rural/Metro's
fire safety programs has provided Knox County with emergency protection since '77
relies on citizens' subscriptions for funding
"strives to be the leading provider of safety and health solutions"
Situation Analysis + Problem Statement
R/M has developed fire safety programs, but insufficient publicity has yielded poor participation
R/M would like to have more Knoxville citizens enrolled to spread fire prevention advice Selected Targets
R/M has requested that we focus on Knox County apartment residents that live in apartment complexes that are no more than 5 years old Research Goals
to measure Knox County apartment managers' and residents' willingness to participate in fire safety programs
to measure Knox County apartment managers' and residents' attitudes and beliefs about fire safety awareness
Primary Methods
Quantitative Research = administered questionnaires to apartment residents in Knox County
Qualitative Research = interviewed Knox County apartment managers Meg Baker • Codee Bayless
Kijeka Lewis • Jamie Lonie
Calvin Schiller • Rachel Weishaupt Primary Research Results

residents Secondary Research
Motivational Theories
Other studies... Campaign Goal
To enhance awareness of Rural/Metro fire prevention programs among Knox County residents Objective 1 Objective 2 Strategy 1 Strategy 2 Tactics Tactics FLYER, TSHIRT, FACEBOOK Recommendations
Evaluation of Objective 1
Evaluation of Objective 2 Conclusion Message Theme How familiar are you with fire safety courses and workshops in Knoxville?
How much time would you be willing to spend on a fire safety class?
Any Questions? Background
Full transcript