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Internal Analysis of Google Inc.

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Joanie Barnard

on 19 February 2014

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Transcript of Internal Analysis of Google Inc.

Internal Analysis of Google

Performance Analysis

Strengths and Weaknesses

Resource Analysis


Performance Timeline
Strengths and Weaknesses
Brand loyalty

Financial strength

Product integration and innovation

Partnership and Acquisitions

Costly labor

Government restriction
Resource Analysis
Human Resources

Physical Resources

Intellectual Properties

Technology Infrastructure

Innovative Services

Market Share
Who is Google?
A publicly owned corporation who specializes in Internet-related services and products

Founded in 1998 by Larry Page and Sergey Brin

Headquarters located in California
Fun Fact
Google was originally named "BackRub" and upon incorporation Larry and Sergey changed the name to "Google" a play on the word "googol" which is the term for a 1 followed by 100 zeroes
To sustain a competitive advantage Google should:

Continue investment in research and development

Consider stakeholder impact when making decisions

Maintain openness and transparency
1997- Google.com registered as a domain.
1999- $25 million in funding
2000- Creation of MentalPlex.
2000-10 language version of Google.com
2000- Launch of Google AdWord
2000- Launch of Google Tool Bar
2001- Launch of Google Images
2002- Launch of Google News
2002- Launch of Froogle (Google Shopping)
2004- Launch of Gmail
2004- Public offering of shares
2005- Launch of Google Maps
2007- Rated #1 best company to work for
2007- Launch of Android
2010 – Google TV
2013- Launched Calico

2013 annual profit of over $58 Billion

Google has over 1 billion monthly users

Google stocks above $1000 per a share

Google Performance

Thank you for listening!
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