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Copy of Business Strategy

Assignment 1
by

L K.

on 6 September 2013

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Transcript of Copy of Business Strategy

BUSINESS
STRATEGY

What is our Mission?
What business are we in?
What about our Vision?
What do we want to achieve?
Do we need OBJECTIVES to get what we want?
What are our CORE COMPETENCES?
"Mission relates to goals, and refers to the overriding purpose of the organisation"
Johnson, G., Whittington, R., Scholes, K. (2012) Fundamentals of Strategy. Pearson
Good and unique products for our consumers
Positive brand
Social valued brand
"This refers to the desired future state of the organisation. It is an aspiration that can mobilise the passion of our members"
Johnson, G., Whittington, R., Scholes, K. (2012) Fundamentals of Strategy. Pearson
We are a worldwide recognized BEVERAGE BRAND
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
Source: http://www.coca-colacompany.com/our-company/mission-vision-values (2013)
People
Portfolio
Profits
Planet
Productivity
Of course, as Johnson et al. (2012) propose, the objectives are more precise statements of the organisations goals over some period of time
So we can ask ourselves...
What is needed to achieve our vision in the coming period?
3500+
Products
Worldwide
Hit 4000+ Products Worldwide
Source: http://www.coca-colacompany.com/our-company/ (2013)
1,322,000
Tweets
Per Quarter
1,322,000+
Tweets
Per Quarter
500,000
Mentions
Per Quarter
Be a great place to work where people are inspired to be the best they can be
Maximize long-term return to shareowners
Be a highly effective, lean and fast-moving organization
G ALS
What must be done if we want to achieve an objective
Source: http://www.coca-colacompany.com/sustainabilityreport/world/sustainable-packaging.html#section-managing-packaging-to-manage-risk (2013)
More than
$150M COST-SAVINGS
with lightweight packaging systems
2 years ago
Trimmed the weight of our 20-ounce PET plastic bottle by more than 25%
Shave 30% from the weight of our 12-ounce aluminum can
Lighten our 8-ounce glass bottle by more than 50%
Source: http://www.coca-colacompany.com/sustainabilityreport/world/sustainable-packaging.html#section-managing-packaging-to-manage-risk (2013)
By 2015, improve packaging material efficiency per liter of product sold by 7% compared with a 2008 baseline
Source: http://www.coca-colacompany.com/sustainabilityreport/world/sustainable-packaging.html#section-managing-packaging-to-manage-risk (2013)
Core Competences are the ways that resources are used or deployed effectively...
Johnson, G., Whittington, R., Scholes, K. (2012) Fundamentals of Strategy. Pearson
"WHAT WE DO WELL"
LAUNCHED 500+ new products in 2012
Named CREATIVE MARKETER OF THE YEAR by the Cannes Lions Festival
PARTNERSHIP with JBF Industries Ltd. to build the world’s largest facility to produce the key ingredient used to make PlantBottle packaging
TM
Source: http://www.coca-colacompany.com/annual-review/2012/highlights.html (2013)
What ISSUES need to be considered in our strategy?
Bottom
Up
Top
Down
- Vision - Command - Decision making - Symbolic
- Environmental uncertainty - Experimentation - General Goals
- Coordinating emergent strategies - Benefits for motivation
RESOURCES

"The assets that organisations have or can call upon"
PHYSICAL

Machines, buildings, raw materials, products, patents, data bases, computer systems...
FINANCIAL

Balance sheet, cash flow, suppliers of funds...
HUMAN

Managers, employees, partners, suppliers, customers...
Johnson, G., Whittington, R., Scholes, K. (2012) Fundamentals of Strategy. Pearson
What PLANNING TECHNIQUES can we use?
ESTE
Politics
Economics
Social
Technological
Environmental
Legal
"PESTEL framework provide a comprehensive list of influences on the possible success or failure of particular strategies"
Johnson, G., Whittington, R., Scholes, K. (2012) Fundamentals of Strategy. Pearson
STARS
QUESTION
MARKS
CASH
COWS
DOGS
BCG Matrix
Market share
Market growth
Self sufficient
Heavy investment
Cash provider
Closure
Investment
and growth
Selective
growth
Selectivity
Harvest / Divest
Selective
growth
Selectivity
Selectivity
Harvest / Divest
Harvest / Divest
Directional policy matrix
"Long term direction and scope of an organisation, witch achieves advantage in a changing environment"
Source: http://www.coca-colacompany.com/our-company/mission-vision-values (2013)
Source: http://www.coca-colacompany.com/our-company/ (2013)
Source: http://www.coca-colacompany.com/sustainabilityreport/world/sustainable-packaging.html#section-managing-packaging-to-manage-risk (2013)
Industry attractiveness
Business strength
Source: http://www.popandroll.com/coke-art/Coca-Cola_Logo_Script.jpg (2013)
Full transcript