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C-SMI15_S1

Strategic Management of Information - Session 1 (2015)
by

Fernando LAGRAÑA

on 31 March 2015

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Transcript of C-SMI15_S1

Assessments
Note on Rules
Strategic Information Management
Grenoble Ecole de Management
Context/Issues
SMI
Session Management
Introduction of Concepts
In-class example analysis
Workshops
Positioning & Definition
Why this Course?
Multidisciplinary (high-level) Team
The Team
Available Tools
ESC “Toolkit” (Moodle Platform/ GEM Library Resources http://prezi.com/vuj0omuvivkg/ressources-bibliotheque/),

On-line ESC course (Moodle),

Professional databases (finance, technology, etc.),

Mindmapping: Freemind

Internet Sources Management: Zotero (Firefox), Diigo, Pearltrees…

RSS flow readers: Netvibes, Feedreader, Google Reader, Yahoo Pipes…
Introduction
Intro to SMI
Schedule
Objectives
General Approach
Sequence & Progression
Pedagogical Progession
Learn how to manage information efficiently to facilitate decision making

Short-term benefits: both theoretical and practical approach to information management. To be used during your whole curriculum at GEM.

Mid- and Long-Term benefits: useful know-how for your future career as managers (information watch programming, strategic information management, etc.)

Strengthen your information autonomy (data collection, analysis, dissemination) and your critical sense...
Sophie BUER-CHEMIN
Pierre DAL ZOTTO
Clément DUCREUX
Gaëlle GARIBALDI
Fernando LAGRAÑA
Géraud de MONTABERT
Julien PIERRE
Thierry PRIEUX
Today's Plan...
Brief CV(s)
Objectives
Schedule
Assessment
Short Introduction to SMI
Assignments
Today
Brief CV
Background
International
Telecommunication
Union
Head, Partnership Division, BDT, ITU

Doctor of Business Administration, Grenoble Ecole of Management. Thesis on Spam.

Head, School of Business & Technology, Webster University Geneva & Associate Faculty, GEM

Poet & Novelist

Tango Dancer & DJ



Contact: Fernando.Lagrana@grenoble-em.com - +41 79 599 14 10
Brief CV
YOUR TURN!
Take a few minutes to introduce yourself and let us know about your projects
Introduction
Pedagogical Objectives
Know information sources (white/grey sources, databases, RSS flows, press, etc.)
Get an introduction to informational synthesis and to the formulation of strategic recommendations
Get used to information management tools (heuristic maps, RSS flows referencing and aggregators, etc.)
Learn methods to collect, select and evaluate/analyze information
Course Sequence
1
6
Intro & Methodology
Watch & Analysis
Punctual Research and Analysis
2
3
4
5
7
8
9
Decision Making
Support
10
Exam
Quizz
Report
OBJECTIVES
SCHEDULE
ASSESSMENT &
SESSION
MANAGEMENT
60% Individual
40% Collective
Participation & Punctuality
Absence & Catch-up
Plagiarism
Question: What are we talking about?

Tools: Your own brain and knowledge!

Process: Make group of 3 or 4. Try to devise a definition of the notion of strategic management of information

Timing: 5 minutes
With the globalization of our economic system and associated uncertainties, public and private organizations are facing major issues.
Undertsand uncertainties associated with political changes
INTRO TO SMI
Understand the complexity and the impact of economic antagonism
Master & deploy strategies in highly competitive environments
A DEFINITION
STRATEGIC MANAGEMENT
OF INFORMATION
The Strategic Management of Information (SMI) is
a
managerial process
which objective is
the
smart management
, legal and socially responsible
of the information resources of an organization
in its strategic environment
(
Franck Bulinge
)
STRATEGIC MANAGEMENT
OF INFORMATION
Definition & Approach
TARGET COMPETENCES
Know the theoretical core competences and the main methodological keys in strategic management of information…

Identify the various sources of information (available channels, media and tools, their assets and limitations)…

Model a watch plan (from the statement of requirements to the implementation of the data collection planning)…

Assess information (process information, from its “technical” assessment to the content analysis)…

Draft an executive summary and associated pertinent recommendations…
COMPLETE YOUR STUDY
Recommended Publications
Definition & Approach
SMI includes the development of existing skills as well as the acquisition of new skills in terms of knowledge, know-how, and behavior, in the fields of:

Management and Strategy;
Marketing;
Organizational communication.

SMI includes methods and techniques for the
collection, processing, analysis of multidimensional information,
as well as new communication methods, adapted to new media.
Gert H. N. Laursen, Jesper Thorlund, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting, Wiley and SAS Business Series, 2010

Efraim Turban, Ramesh Sharda, Dursun Delen & David King, Business Intelligence, (2nd Edition), Pearson, 2011

The Data Warehouse Lifecycle Toolkit : Expert Methods for Designing, Developing, and Deploying Data Warehouses, Wiley, 1998

Karen Hartman, Ernest Ackermann, Searching and Researching on the Internet and the World Wide Web, Franklin, Beedle and Associates, 2010

Robert Galliers, Doroty E. Leidner, Strategic information management: challenges and strategies in managing information systems , London, Routledge, 2009.
PROJECT
&
TEAMS
THE PROJECT
Pedagogical Objectives
: implement collectively the methodology and the strategic analytic tools…

Context:
Getting information regarding jobs in a selected company… Should this be t
he busi
n
ess
?

Issues:
research strategic (pertinent) information (bu
siness field,
co
untry, co
mpany, key contacts, etc.) regarding your future potential job on the basis of the information distributed during the module and within the industrial sector selected by your team (e.g. TD)
Tools: GEM “Toolkit” (Template “GEM Library Resources” and SMI course)

Method:
Working Groups e.g. Teams
Industry Segment
What is the strategic context (of this industry)?
What are the key technologies?
How does France position itself in this industry?
What about Rhône-Alpes?
Who are the main actors in the field?
Actors
Markets
Company
Select a target company within the assigned industry segment
Find fundamental (topical) information
Assess its strategic positioning
Contacts
Experts
Individuals
Identify the most pertinent individual contact within the target entity (e.g. the one who should receive your application)

Draft a short bio

Assess his/her positioning (within the entity)

Draft an approach protocol/scenario
Actors
For Next Class
Identify your Team and inform FL

Decide on Industry Segment

Create a list of 10 companies in your industry segment. Give it to FL.

Create your BIO on Freemind. Post it on M
oo
dle.

Read as much as you can on
SMI.
CV on FREEMIND
Question:
Get to know how to use Freemind

Tool:
Freemind, To be downloaded from http://freemind.sourceforge.net/wiki/index.php/Download

Process:
Create a CV/short bio

Timing:
F
or next Session

Example:
(CV Gaëlle GARIBALDI)
BREAK!
11
12
Workshop
It should look like this:
Photo: Michel Oniger
Full transcript