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Copyright Basics for Corporate Instructional Designers

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by

Becki Wright

on 22 April 2014

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Transcript of Copyright Basics for Corporate Instructional Designers

This course will explain what copyright is and is not, what constitutes a copyright violation, provide examples of copyright in use, present discussion of alternatives to copyrighted materials, explain how to work with other employees on copyright issues, and how to handle and report copyright infringements
Overview
Copyright Basics for Corporate Instructional Designers
Read the Course Objectives below.
Review all of the Course Materials provided in this session.
Post any questions or comments to the Course Discussion Board.
For immediate questions, click the "Contact Me" link.
Complete the Course Evaluation Form.
Read and sign the Session Completion Form and return it to Human Resources.
If you haven't done so, read and sign the Employee Acknowledgment of Copyright Compliance Form and return it to Human Resources.
Course Expectations
After completing this session, the attendee will be able to:
Define what copyright is and is not.
Identify copyright infringements.
Provide alternative solutions to employees.
Work with employees to avoid or remediate copyright infringements.
Understand Copyright policies at Pavlov Media.
Course Objectives
What is Copyright?
Identify Infringements
Alternatives
Working with Others
Copyright at Pavlov Media
Course Materials
Copyright is having the right to keep others from using works that you created. This includes copying, modifying and adapting, and publishing the item. Only the creator or owner has the right to do this (Ferguson, 2009). When you create training materials, you want to make sure that the owner of the work has given permission for you to use the item or that you have obtained a license to use it.
What is Copyright?
As an Instructional Designer, you should be aware of the items that aren't Copyrightable (Ferguson, 2009).
legal papers or documents
commonly used information (i.e., a calendar, metrics, etc.)
a process, idea or concept
a system, procedure, or method
list of ingredients
symbols and designs
slogans, titles, short phrases, and names
colors and letters
Go to the link below and click on the link titled "What is Copyrightable?".
What Copyright Isn't
As an Instructional Designer, you will work with other employees in the company who need to have instructional materials created. Also, you will likely need to modify materials previously created by others. At some point, you will probably come across some materials (an image, video, text, etc.) that has may present a copyright issue. It is likely that the employee that created the material was unaware that they may be violating copyright. As you work with employees, you will need to explain to them these issues.
Identify Infringements
http://www.copyright.com/Services/CorporateGuide/101_frameset_fair.htm
"The problem isn’t that employees want to break the law; it’s that many of them lack a clear understanding of copyright issues and relevant corporate policies... Moreover, employees often aren’t cognizant of exactly what copyright infringement means" (Copyright Clearance Center, 2012). Many employees think it's ok to use anything that they find on the Internet.
Read the articles below, and then complete the activity.
Copyright Compliance Awareness of Illegal Sharing Still Lags in the Workplace
http://www.insidecounsel.com/2012/05/10/copyright-compliance-awareness-of-illegal-sharing

Common Workplace Activities Can Cause Copyright Problems
http://www.finnegan.com/resources/articles/articlesdetail.aspx?news=e6885daa-a31b-4e2b-916a-3924a37ee276

Copyrights and Wrongs: How to Avoid Copyright Infringements When Creating Training Materials
http://partridgeiplaw.com/sites/default/files/Copyrights-Wrongs_HR-magazine_Nov-08.pdf
A continual team approach is needed to help employees understand copyright compliance. Instructional Designers are part of this team. When you identify a possible copyright infringement, you will need to remediate it.

For example, suppose you have to edit a training presentation that was created by a former employee who no longer works for the company. There is an image in the presentation, and you weren't able to verify the source after some research. You may simply need to replace the image with one that is licensed or free.
Go to the Course Discussion Board. Under the "Session 1 Identify Infringements" discussion, create a new thread. Post some of the specific points and/or resources that you would use to create the presentation. Include a realistic example of a scenario on how an employee might violate copyright.
Pretend that you are creating a training presentation for the other employees called "Copyright Do's and Don'ts for Pavlov Media Employees".
Full transcript