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Brave New World
Transcript of Brave New World
Persuasion in Brave New World
The use of persuasion and deception in the novel Brave New World varies drastically in the severity from persuasion within the community that we exist in. In the novel the government controls the way the citizens think and feel: subliminally and chemically. The government is secretive and manipulative in regards to their persuasion.
Propaganda- an organized program of publicity, selected information, etc.
Truth- the quality or a state of being true.
Persuasion- the action or fact of persuading someone or of being persuaded to do or believe something.
Sleep hypnosis- hypnosis brought about while an individual is sleeping.
Soma- a hallucinogen used by those in power to subdue the citizens.
Propaganda vs Truth
Comparison of persuasion
When analyzing the use of persuasion and truth in the novel Brave New World by Aldous Huxley, you can begin to notice the similarities with the novel and our present society. Persuasion and lack of truth are seen in both, although the differences are seen on a scale of severity.
We see approximately 3,000 to 20,000 ads a day, all of which are trying to convey a message. Whether it is to convince you to buy a product, support a cause, use their services or to sell a ticket to an event. The producers of these ads have the difficult job of trying to influence your choice as a consumer. Although years ago this job was much simpler, producers could say just about anything they wanted in order to persuade you.
This a advertisement promoting cigarettes with using characters from a well known children's show, The Flintstones. This is an example of what advertising companies were allowed to do years ago. In Canada today you have to be 19 in order to purchase a pack of cigarettes.
In today's society producers have certain criteria they must abide by, forcing ad producers to become more heedful in regards to how they advertise. Advertising companies use several different methods in order to compel consumers. Methods most frequently used are: bribery, experts, celebrities, fear, scientific evidence and subliminal messaging such as product placement. Do you think advertisements are fair to us as consumers?
Advertising in today's society
Repetition or rhyming
Freedom of opinion and thoughts
Ability to see and find the truth
Entitled to our own opinion
Following the norm
Differences are accepted better
Brave New World
In the novel, I feel as though the use of persuasion is not as much of a choice as it is forced upon society. The members of the World State, do not have opinions of their own, the only thoughts and feelings they are allowed to have are positive. These opinions are developed through "soma" which chemically convinces the citizens that they are content with everything that is happening around them and also ensures that no one will question the government. In the present society we will live in, the media tries to control our thoughts and opinions through commercials and advertisements. In Brave New World, a method used is sleep hypnosis. This is also known as the whispering tapes the citizens listen to while they sleep. These contribute to the brainwashing in this community without the citizens being fully aware of it. Do you agree with the choice the government has made in this community? Why or why not?
Brave New World Seminar
Support and Quotations
Support and Quotations
Brave New World
"But I don't want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin" (Chapter 17 pg 240)
Forced opinion and Controlled community
"But I like the inconveniences". "We don't," said the Controller. "We prefer to do things comfortably". (Chapter 17 pg 240)
"There's always soma to calm your anger, to recognize you to your enemies, to make you patient and long-suffering. In the past you could only accomplish these things by making a great effort and after years of hard moral training. Now you swallow two or three half-gramme tablets, and there you are. Anybody can be virtuous now. You can carry at least half your morality about in a bottle. Christianity without the tears- that's what soma is". (Chapter 17 pg 238)
Repetition or rhyming, Brainwashing and Sleep hypnosis
"Orgy-porgy, Ford and fun, kiss the girls and make them One. Boys at one with girls at peace; Orgy-porgy gives release". (pg 84 Chapter 6)
"I do love flying. I do love flying". (pg 49 chapter 3)
"Ending is better than mending. The more stitches the less riches; the more stitches..." (pg 49 chapter 3)
Can you think of anymore similarities between Brave New World and our present society in regards to propaganda?
Barber, Katherine. The Canadian Oxford dictionary. Toronto: Oxford University Press, 1998. Print.
Huxley, Aldous. Brave new world,. New York: Harper & Bros., 1946. Print.