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Copy of BMW

BBI2O0 - Final summative assessment

Sirine Jelassi

on 29 April 2013

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Transcript of Copy of BMW

BMW COMPANY BMW (Bayerische Motoren Werke) one of the worlds most successful car company, the world’s most high luxury brands. Founded: by Franz Josef Popp in 1916, a German automobile, motorcycle and engine manufacturing company. In 1970 BMW moved its headquarter to Munich in Germany.The building looks like the four cylinder of cars. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. Daimler Chrysler's Mercedes Benz is the biggest competitor of BMW. Again one of the giants luxury automobile industry is Mercedes-Benz, Daimler Chrysler. 1916: RMW (Rapp Motren Weke) was founded as an aircraft-engine factory in Munich.
1917: changed to BMW.
1923: The first BMW motorcycle leaves the Munich production site.
1928: The first BMW automobile, the Dixi 3/15, is developed in Munich.
1929: BMW became an automobile manufacturer.
1936: BMW first released the BMW 328 sports car.
1952, BMW began manufacturing cars in Bavaria.
1955: The BMW 503 and 507 sports cars are today’s “golden oldies”.
1962: The 1500 model establishes the trend for the “new class” of sporty compact touring cars.
1977: BMW introduces the first 7 Series car. The 733i sets new standards in technology, design and equipment.
1981: BMW becomes the first European car maker to establish a subsidiary in Japan.
1989: In the year the Iron Curtain fell, BMW has another first by producing half a million cars The BMW car’s logo is a pretty simple design it’s a circle with four quadrants, alternating blue and white in color. It sits inside a thick, black ring, which holds the letter B, M and W. Rounding the whole thing, is a tiny ring of silver. The BMW logo, known as "roundel", is was created in 1917. The logo design is simple, clear, and sporty.It is one of the most distinctive logo designs in the world, It’s “speaking” highly of a brand company. The 1929 Dixi was the first to carry the BMW logo. The BMW branch has been changed a couple times, since 1917. Here are some of the logos that have been used since 1917. Introduction: bio The logo: History timeline: Accomplishments: The Vision ConnectedDrive is a two-seater sports car. It had its world premiere at the 2011. This car build to show us its latest design and technology.

The Vision ConnectedDrive's functions:
Information Service
Surround View and View Camera.
Google Services
BMW apps
Blue tooth Audio Streaming
Voice control
Emergency call
Night Vision

Thanks to this hard work project, the BMW company was very proud. They have shown a lot of improvements on this car that they have made. Therefore, they won a prize in 2011.

As we can notice from the graph. BMW started at the bottom and as years passed, after a lot of hard work we can see the big improvements. In order to be in that point BMW company faced a lot of hard tasks and challenges to accomplish

The reason for the sudden fall in 2008, is because of Mercedes cars, the competitors of BMW were taking over for that period. Improvement chart BMW commercial Sources: International Business There is a BMW company in every country of Europe. It is so successful that about every country has more than 2 companies.
According to the studies, the company earns better profit in U.S. 60% more than Asia, and Europe. http://en.wikipedia.org/wiki/BMW_Vision_ConnectedDrive http://en.wikipedia.org/wiki/BMW_i8 http://en.wikipedia.org/wiki/BMW FINAL MANAGEMENT PROJECT



2- Logo History
3- History timeline
3- Accomplishments
4- Commercial video
5- Improvement chart
6- International B. 7- SWOT
8- Mission
12-Ethical Beh.
13-Goals GENERAL INFORMATION BMW TYPE: Aktiengesellschaft
INDUSTRY: Automotive
HEADQUARTER: Munich,Germany
AREA SERVED: Worldwide
PRODUCTS: Automobiles,
motorcycles, bicycles ... General Information continued PROD. OUTPUT: 1,481,253 Automobiles,
112,271 Motorcycles.
REVENUE: €68.82 billion
OPERATION INCOME: €8.006 billion
PROFIT: €4.881 billion.
EMPLOYEES: 102,007
WEBSITE: www.bmwgroup.com http://www.studymode.com/essays/Swot-On-Bmw-659336.html

http://www.bmwgroup.com/bmwgroup_prod/e/0_0_www_bmwgroup_com/verantwortung/gesellschaft/kultur/kultur_im_unternehmen.html SWOT ON BMW THREATS WEAKNESS OPPORTUNITIES STRENGTHS Development of product strongly focused.
Strong financial position.
Great quality leads to great reputation
The variety in array of products.
Won consumers attention through media and movie.
High manufacturing cost. by merging their assembly plants with manufacturing,BMW has the opportunity to use raw materials,
BMW can capitalize on the growth of some E U countries and China to improve its profit gain.
•The acquisition of Rover will enable BMW expand their market target.
Diversification / New technologies. The continuous decrease of the dollar against the euro might lead to a decrease in the company's profit.
The increasing in the cost of raw materials could cause a negative effect to the company's income. Costly: High prices.
Customer disinterest.
Causes pollution (environment issue)
Buyer sophistication.
Substitute products, competitors. MISSION "The mission statement up to the year 2020 is clearly defined: the BMW Group is the world's leading provider of premium products and premium services for individual mobility."
Lately, BMW has been thinking loud about the future of mobility with a possibility of cooperation with Mashable or the Guggenheim Lab. Recently they also have shown their vision and concepts of electric cars that will hit market probably in 2 years.
" Now BMW has announced its mission, taking form of another cooperation. Product placement in the upcoming sequel of “Mission: Impossible” with Tom Cruise."
(Designing an automobile that meets all challenges posed by the future – efficient, intelligent, connected. BMW has made this vehicle a reality. And now, it’s destined to become an ace on a new mission…) BMW 'S VISION BMW Company's Strategy Strategy Number ONE of BMW is " to align the BMW group with 2 targets: 1st is to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of our company.Since 2007, we have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers." CULTURE OF BMW COMPANY " By providing a constant flow of internal information on our cultural activities, Cultural Engagement gives employees a broad palette of offers for their very own recreation. In addition, the BMW Group displays many works of the youngest generation of artists in numerous of its buildings around the world. " ETHICAL BEHAVIOR COMPLIANCE Product responsibility Environmental protection Employees and society Training.
Increasing Awareness. Vehicle Safety.
Customer satisfaction.
Traffic management. Reduced the consumption of Energy and water.
Reduced CO2 emission. Employee diversity (gender,race,age...)
Equal and similar opportunities.
Health and safety standards.
Charity Current Goals By 2016: Achieve Annual sales of 2 million units.
Possibility achieved this milestone in 2012.
Employees to receive record profit share.
BMW Group to hire around 2,000 new staff . THANK YOU FOR YOUR TIME :)
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