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Transcript of MARKETING RESEARCH
innovative product; sticky pad CONCLUSION Most of the respondents are of the age groups 15-19 years old because most of the students CKSC comprises of people mainly on their first to third year in college. The most commonly misplaced items are coins, cell phones, and keys, Many of the respondents wants to buy the product at a price range of 100-150 Php. Also, there are many who are willing to buy the product want the designs of shapes and animal designs, though some gave their opinions on their desired designs such as anime, etc.The respondents will definitely buy the Sticky Pad if it is pushed into the CKSC student market. PROBLEM AND ITS BACKGROUND Results RealiZation Scope and Limitation 1. To determine if there is a need to the proposed product 2. To determine what are the things that the consumers frequently misplaced. 3.To determine if the consumers are willing to purchase the product. 4. To determine if the price of the product is reasonable for the consumer purchase. 5.To determine the design that attracts the consumers most. 1.Students from Chiang Kai Shek College commonly misplaced their cell phones, keys and remote controls. These indicate that students commonly misplaced such items which will show that there is a need to our proposed product. The Jelly Sticky Pad which is our proposed innovative product will help the students organize their things and to avoid them from having a hard time looking for their things. 2.It also shows that students from Chiang Kai Shek College prefer the sticky pad to have different appealing designs. The results from the survey conducted shows that sticky pad with shapes, animals and cartoon characters seem creating more attractiveness rather than just a plain and ordinary design. 3.According to the results of the research, students from Chiang Kai Shek College are willing to pay P100 to P150 for the proposed product. This price range is reasonable price for the Jelly Sticky Pad. 4.Students from Chiang Kai Shek College are also willing to buy the proposed product. It shows that there is a business opportunity in selling the product inside Chiang Kai Shek College. 5.And also based on the results of the research, majority of the students will buy and definitely will buy the proposed product. It shows that there is a market to our proposed product. BackGround People need to be organized in keeping their things so that they will find the things that they need easily. If people are not well organized with their things, this bad habit causes more hassle, stress, time and money just to find the lost things worse to buy a new product to replace them
According to a study conducted by a Boston Marketing firm, the average American burned 55 minutes a day looking for things they could not find. That action totaled to almost 14 days a year that people spent just trying to find lost things. The study showed that a lot of time was wasted in trying to find lost things.
The Sticky Pad as the solution to the above problem. It is an innovative product that holds objects such as cell phones, coins, keys, flash drives and etc. It is more convenient and useful because the Sticky Pad is removable, reusable and washable. It is also non-magnetic and no adhesive to leave any sticky marks. The sticky pad sticks at walls, on cabinets, car dashboard, lockers, closets, headboard, mirror stand and etc. Significance of the study
*If the product captures potential buyers.
*If the proposed product can be a good product idea.
*The needs of the consumers.
*Give awareness and information to the consumers about the proposed product and how is it going to help them . This study only covers the researcher’s proposed product and how it is going to benefit the consumers. It only focuses on how the consumers are going to respond from the benefits and the usage of the proposed product. The result of this study will be limited only from the collected data from the survey which the researchers conducted and also through the internet. It is also limited to the target respondents who will be answering the provided survey forms. The respondents will be the Chiang Kai Shek College students. Jelly Sticky Pad is an accessory made out of Silicone rubber.
What is Silicone Rubber???
*is a rubber-like material which is a polymer with viscoelasticity (colloquially "elasticity")
*are generally non-reactive, strong, lasting, and could tolerate extreme environments and temperatures from −55 °C up to +300 °C Silicone
*is a very good semiconductor(can take the heat)
*have excellent resistance to oxygen, ozone, and ultraviolet (UV) light.
*are used in many familiar products, and included as components in diverse others. LOCAL LITERATURE FOREIGN LITERATURE The global demand on silicones has approached US$ 12.5 billion in 2008.
Similar growth would continue through the succeeding years to reach US$13.5 billion by 2010.
*The annual growth is expected to jump to 7% at the time the economy revives. according to Ullmann's Encyclopedia: "no marked harmful effects on organisms in the environment" They are non-biodegradable but are absorbed by solids in waste water treatment facilities. FOREIGN STUDIES First test:
Place the sticky pad on the dashboard of a car then take a curve at about 20 mph and result: "Not bad. The sunglasses and the cell phone didn't even budge." Second test: Continuously driving the car while simultaneously making some crazy figure 8's rotation result: the phone and glasses didn't even move. but we’re not done yet. Third test, by accelerating the car at high speed Then, suddenly stops!
result: It threw the driver and the camera back, but not the glasses and the phone.
The jelly sticky pad needs to be occasionally cleaned to free it from dust and debris. Simply washing the product will renew its gripping power, as long as the cleaning and care directions are followed.
The overall result of this test is: B plus for the Jelly Sticky Pad on this “Does it Work?” test. LOCAL STUDIES
The researchers intend to know if respondents are willing to buy the product or not.
This study will be using the descriptive method. According to Creswell (1994), descriptive method of research in an existing present condition the researchers gather data to it to conduct a new kind of research. It is more on describing rather than interpreting. The descriptive method contains a combination of quantitative and qualitative techniques. The study will be using combination of both. In qualitative technique; it involves the researchers to survey smaller and not randomly selected group of people. For the data collected, both qualitative and quantitative techniques have been used for the designs and statistics. RESEARCH DESIGN CONT... CONT... In gathering information, the researchers will be using a survey method. Questions consist of open-ended and closed-ended formats. The survey consists of 9 questions, 6 open-ended questions and 3 close-ended questions. The survey mainly asks the customers for their price and design preferences and also if it was available in the market are they willing to buy it. Through these kinds of survey, the researchers handed it to them personally to address and answer it as honestly and complete as possible. To gather more information, 50 questionnaires were handed to 50 students of Chiang Kai Shek College students aged of 15 to 20. The researchers chose the school as the basis of the sampling plan due to the limited time and resources. All the respondents were college students who had no background about the product. The questionnaires were personally handed to the students. DATA ANALYSIS THANK YOU Population and Sampling Technique