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Final Draft - Fanta Research Presentation
Transcript of Final Draft - Fanta Research Presentation
or an unhealthy lifestyle in children. 7.2.1 Diet and lifestyle. 7.2.2 Pressure to purchase Although children may be expected to exercise some preference over the
food they eat or drink, advertisements must be prepared with a due sense of
responsibility and should not directly advise or ask children to buy or to ask
their parents or other adults to make enquiries or purchases. (Phrases such as “Ask Mummy to buy you” are not acceptable.) 7.2.3 Promotional offers Promotional offers should be used with a due sense of responsibility. They may not be used in HFSS product advertisements targeted directly at preschool
or primary school children. Advertisements featuring a promotional offer should ensure a significant presence for the product. The Soft Drink Industry The industry is split up into 2 sectors. Beverages And Alcoholic Drinks Small amounts of alcohol may be present in a soft drink, but the alcohol content generally must be less than 0.5% of the total volume if the drink is to be considered non-alcoholic. In each region of the world, a major producing controls the supplies. Although the information shown says the coka and pepsi only control the northern american region, However the reality is that coka cola and pepsi.co control most of the other regions aswell. The industry is mostly controlled by 2 main companies. Pepsi. Co and the main one Coka Cola. The results here is the same as what fanta stated, a reason for the fruit twist being highly favored by the teenages is because of the high sugar levels. Anayles on different Fanta Ad's My Propasal Bang! Ive learnt from the previuos fanta adverts. They've used 2 different advertisement techiniques Animation And Real life people e.g (Fantanas) But the change in technique of advertisement is rare. Revive the buzz Even so fanta have yet again changed from animation back to real life people again. Leaving us wondering whats going on. So my mega awesome idea. We mix the ideas from both types of advertisement techniques that Fanta have already used. Around nightlife, and exploring ideas around safe drinking and night life. For my main target audience. Yummy Dusty Sour Dry Fizzy Strong http://www.ciao.co.uk/Fanta_Fruit_Twist__Review_5526889 Sound: Mild Non-Diagetic Drum Beat.... In Sync With Effects Editing: Starts wih desaturated picture Symbolises how fanta come add colour to your life... Target Audience: The quirkiness of the advert and the screen play gives reason to believe its targetted at teenages. Mise En Scene Camera's... Basketball... Urban Location Cinemathography Mainly Long Shots... Sound: Diegetic Catchy Soundtrack
"Wanta Fanta" Fanta Is Up Paced!!! Mise En Scene: Different Locations Editting: Quick duration shots... Pace Pace!! Plus saturation, Happy Effect Some Advertising Techniques used here are; rush marketing, sex appeal basically making the audience fall in love with the product, very quickly through soundtrack, slogan etc... Cinemathography Different shots types such as Ms, Cu, Ls , And I must remember that fanta has a tradition of using upbeat adverts. A rule that cannot be broken Which are the Teenages, which fanta mainly target. Fanta even use sex appeal in there fanta advert, to further reach the audience. Dont lose control men. My First idea. To make a fashion show... A runway of girls and a boys looking all sexy... Then fans are screaming and shouting and jump on the stage to grab the fanta... Then a Fanta Comes Out... It's mostly to do with Humour, using sex appeal.. Static and Dymanic shooting. It would be shoot in the drama studio like the fashion show... However i knew this idea couldnt executed, because i dont know how to make a fanta move... But im keen on learning. Using celebrity indorsement and product placement. So whats makes fanta so good?? Im trying to get it all in 1 shot. Take 1 Action!! Research Anaylisis After Screening the first cut of my advert to my primary audience . The results came out as followed. The response to age, was mostly 16-20. This was perfect for me because
my target audience is in this category. Completely effeciant. Gender: It was a 'random variable' so therefore i couldnt control that more males then female's responded to my advert. However i can deduct from my results that the male seems to understand the story line quicker than the female's. Post Research Presenation Here are some of the qualitative data i recieved from my advert. From this feedback. The changes i had to make to my advert became very hard to make. Because i couldnt cut out alot. I had to make minimal changes to shorten the time.