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DreamWorks Animation SKG

MGNT 200

Ada X Lai

on 6 May 2013

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Transcript of DreamWorks Animation SKG

Chelsea Xing
Ada Li DreamWorks Animation SKG Reference About DreamWorks.... Competency leadership: Leader’s personality, knowledge, self-concept, emotional intelligence.
Behaviour leadership
Supportive leadership Leadership Style Organizational
Structure DreamWorks SKG was formed in 1994 as a diversified entertainment company, with interests in film, animation, television, and music.

Founders: Steven Spielberg, David Geffen, and Jeffrey Katzenberg 100
to Work For in 2013 by FORTUNE
magazine 12th 2 Artifacts of
Culture Organizational stories and legends In 2001, Shrek won the first Academy Award for Best Animated Feature Film
Produce 25 feature films since the company was founded Rituals and ceremonies Poker Tournament Ping Pong Tournament Burns, A. (2010, August, 10). DreamWorks-Animation’s most diverse studio. Meet The Boss. Retrieved from http://www.meettheboss.tv/Article/9/DreamWorks ---Animation's-Most-Diverse-Studio/

DreamWorks Animation. (n.d.). Retrieved March 18, 2013 from http://www.dreamworksanimation.com/

McClintock, P. (2012, December, 5). How DreamWorks Animation became one of Hollywood’s most female-driven studios. The Hollywood Reporter. Retrieved from http://www.hollywoodreporter.com/news/how-dreamworks- animation-became-one-398089

McShane, S. L., & Steen, S. L. (2012). Canadian organizational behaviour (8th ed.).Toronto: McGraw-Hill Ryerson.

Sellers, P. (2011, March, 15). How DreamWorks’ CEO builds a happy workforce.CNNMoney. Retrieved from http://postcards.blogs.fortune.cnn.com /2011/
03/15/how- dreamworks-ceo-builds-a-happy-workforce/ Working Environment Holiday Bazaars DreamWorks
Benefits Flexible work schedule
Free transportation to and from work
Free meals on campus (breakfast & lunch)
Health insurance
Onsite medical care and dry cleaning
Onsite Gym (includes basketball court) Once Upon a Time....... - 1994 -
DreamWorks was founded - 1998 - First Animation Film, Antz - 2000 -
DreamWorks Animation became its own division of DreamWorks - 2001 - DreamWorks released Shrek, its biggest blockbuster to that point - 2004 -
DreamWorks Animation SKG became its own publicly-traded company Mission Statement At DreamWorks Animation we believe that the animation we put out into the marketplace is only as good as the talent within the company that creates it we are committed to fostering a culture that embraces innovation, creativity, collaboration, and a solid does of fun. Transformational leadership training, appreciate, mistake Female Leadership Shared vision: To build a high-quality family entertainment company with world-class creative talent and technology.

Inspire employees Our Future Opportunity
Long term distribution agreements
Key alliance with Discovery Channel
New locations: India & China
New projects: theme parks and live entertainment.
http://www.dreamworksanimation.com/ Feature Movie Product Movie
Live entertainment Locations: Glendale, CA and Redwood City, CA

Numbers of Employees: approximately 2,100 employees

Average Salaries: $90,000/year Wide Span of Control Decentralize
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