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The MONA FOMA Experience

A marketing case study on a Tasmanian art and music festival.
by

Tammy Yau

on 12 September 2012

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Transcript of The MONA FOMA Experience

MONA
FOMA general overview micro
environment macro
environment Dotpoint
Dotpoint
Dotpoint competitors Dotpoint
Dotpoint
Dotpoint company Dotpoint
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Dotpoint suppliers Dotpoint
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Dotpoint marketing intermediaries Dotpoint
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Dotpoint customers Dotpoint
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Dotpoint publics Dotpoint
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Dotpoint demographic Dotpoint
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Dotpoint economic Dotpoint
Dotpoint
Dotpoint technological Dotpoint
Dotpoint
Dotpoint legal & politcal Dotpoint
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Dotpoint natural Dotpoint
Dotpoint
Dotpoint socio-cultural strengths dotpoint
dotpoint
dotpoint dotpoint
dotpoint
dotpoint threats dotpoint
dotpoint
dotpoint weaknesses dotpoint
dotpoint
dotpoint opportunities what are the issues? dotpoint
dotpoint
dotpoint The Experience options dotpoint
dotpoint
dotpoint recommendations dotpoint
dotpoint
dotpoint 1st step Finished 2nd step Spark Last step Start (cc) image by nuonsolarteam on Flickr the
end festivals what is your idea
of a festival? how is a festival
marketed?
Full transcript