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SWOT SAMSUNG Business

Samsung Swot business
by

Sr Echos

on 25 June 2013

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Transcript of SWOT SAMSUNG Business

TARGET
Pre Sale Experience
Strengths
Weaknesses
(cc) image by anemoneprojectors on Flickr
Opportunities
POLITICAL
ECONOMICAL
SOCIAL
TECHNOLOGICAL
Threats
(cc) image by anemoneprojectors on Flickr
POLITICAL
ECONOMICAL
SOCIAL
TECHNOLOGICAL
RETAIL VISIT & BRAND EXPERIENCE
STRENGTHS
WEAKNESSES
5+7=
(cc) image by anemoneprojectors on Flickr
Opportunities
(cc) image by anemoneprojectors on Flickr
Political
Economical
Social
Technological
Threats
(cc) image by anemoneprojectors on Flickr
Political
Economical
Technological
Social
Post-Sales Experience
5+7=
(cc) image by anemoneprojectors on Flickr
STRENGTHS
WEAKNESSES
Opportunities
5+7=
(cc) image by anemoneprojectors on Flickr
Political
Economical
Social
Technological
Threats
5+7=
(cc) image by anemoneprojectors on Flickr
Political
Economical
Social
Technological
Pre-Sale Experience
Threats
Apple sues new Samsung S4 because of SIRI patent
STRENGTHS
WEAKNESSES
(cc) image by anemoneprojectors on Flickr
POLITICAL
ECONOMICAL
SOCIAL
Creation of Samsung schools to improve learning
Many are planning to apply in Target for work online
Hype of Target as a new retail store in Canada
Android operating system
RETAIL EXPERIENCE
S.
W.
O.
T.
Candice Dela Cruz
Anne Servidad
Michelle Nguyen
POST
SALES
EXPERIENCE
RECOMMENDATIONS:
... small
RECOMMENDATIONS
TECHNOLOGICAL
RECOMMENDATIONS:
Increase of Samsung Phone users
Products part of Top 2012/2013 electronics in blogs/sites
Successful launch of Galaxy S4
Apple's lawsuit against Samsung S4
Many existing Android products
Limited owners of Tablet or Smart TV
Smart TV’s price might discourage some consumers

Bias and Promotional hype of Competitor's Tablet

Apple claims right to Samsung's technology
Wider range of video and audio formats compatible to tablet
Sales representative usually refer to Samsung for TV choice
Only two choices of tablets: iPad or Galaxy tab
Samsung TVs not distinct from other television products
Samsung tablets are unnoticeable
Sales representatives usually refer to iPad for tablet choice
Reduced piracy with Samsung Media Hub and WatchTV in Smart TV and Tablet
Environmental awareness through Samsung’s Recycle direct

Hire Samsung specialists can provide employment opportunities

Electronic section is facing the escalator
Bus Terminal in front of Target

Apple don’t sell TVs in Target
IR Blaster and WacthOn application
Discourages loyalty towards Canadian-labeled electronic products
Cheaper Television with decent quality
Apple products has better display
Sales representatives and product arrangement
Galaxy tab in store has no camera flash, lower video and picture resolution than iPad
Lacks Nividia Tegra 4
24/7 Tech support through live chat
Online tutorial videos
Built in IR Blaster with WatchOn and LDHA
Unaware of free Online services
Less electronic accessories for devices
Tablet doesn't install .apk files that are not from Play Store
Product sales's contribution to economic growth from paid taxes
Consumer promotes to family members and acquaintances
Online reviews promote and assist product improvement

IR Blaster and WatchOn app easily watch television with television as output
Rooting Galaxy tablet or any electronic devices
Installment plans until product is fully paid

Target's poor service can affect overall review of product

Competitor has more Gadget Acessories
Lack of Quad core processor
1
Many are interested in applying for a job in Target online
Provide an option for people to sign up for a discount or a freebie that can only be redeemed in Target, after applying for work online
Ex:
Buy a Samsung tablet and get a Smart Tv for a certain discount
Or
purchase a Samsung tablet or TV and receive a discount on your next Target purchase
2
Use online reviews and social networks to influence consumer's product preference
public's dependence on internet for product reviews
Incorporate elements trending online; eg. Tablet drop test, Korean media, Usher's Smart TV ad
YouTubers are the new celebrities
Ask popular tech vlogs to review products
Samsung's successful promotional video ads online
1
Unorganized product display and Apple overshadows all other devices in store
Exhibit Samsung products through a living room
provide a simulative experience for customers
Envision how products can be applied in their own living spaces
Emphasize collaborative use of Samsung products through IR Blaster, WatchOn, Samsung Media Hub and DLNA
Disappointing customer service of Target sales representatives
Hire Samsung specialists in electronics section
economic opportunity to provide work for unemployed
Specialists would wear a distinct uniform from Target Sales reps and their presence alone promotes the brand
Assist customers to use products and provide detailed info about merchandises
-Inspired
Customer Service
2
1
Produce more tablet/mobile accessories and have it obtainable in both electronic and non-electronic stores
Demand of customizable cases
. Appealing gadget accessories influence consumers to buy product
Preserving product longevity maintains customer loyalty
Competitor provides gadget accessories with wider selection and are available in most stores
2
Rooting is not a legally approved act and it lets users to freely alter the patent of device without company’s permission.
Create a security system to prevent users from rooting devices
Rooting can sometimes lead to identity theft
Breaking the whole device and voiding warranty when not properly done
... small
Take advantage of Escalator facing the electronic section so Apple won't be the only lasting impression when people visit the store
Use the escalator as an element of promoting Samsung's products by implementing a creative ad which will catch people's attention
Apple's display is the first thing one would see when going down to Target's electronic section
Examples
Unrealized post-sales services of Samsung consumers
Better promotion of post-sales services
Inform consumer through phone notifications
Encourage proper product disposal through Government or earn Play Store points or balance to purchase paid apps.
3
-inspired
THE END
3
TARGET EDITION:
Square One
Salon-style retail experience
Full transcript