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Social Media 101

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Robert Karp

on 5 December 2012

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Transcript of Social Media 101

Social Media 101
A guide to social media
and its role in higher education Definition: Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources. Social media can include text, audio, video, images, podcasts, and other multimedia communications.

Types: Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis , social networks, podcasts, photographs or pictures, video, rating and social bookmarking. Defining social media: The Big Five At look at the usage and demographics of the top 5 social media sites Who uses social media?      And remember,
that is just a sample….. Social Media
&
Higher Ed Faculty vs Students vs Staff Faculty Students Student are choosing universities with a strong social media presence: A recent survey of 7,000 high school students by online education resources Zinch and Inigral reveals university social media accounts are influential to students who are deciding between colleges and universities.

Admissions counselors are actively recruiting students on the popular social networks. The survey reveals schools that are smart with social media — engaging students in video chats, Facebook contests and Twitter conversations — are most influential online. About two-thirds of survey participants said they actively scoped out prospective colleges on popular social networks including Facebook, Twitter, YouTube, Pinterest and Tumblr.

The institution’s level of engagement on social media bears a lot of weight with prospective students. Being able to connect with counselors quickly about the admissions process is hugely important, according to the study. +90% of
All College
Students Have
Facebook (Harvard, 2011) Other University Departments Using Social Media
(Staff) Event promotion - Whether it's a seminar, an information session, a career fair or a change in schedule, various departments are effectively using social media to communicate the information to the campus community at large.

Information dissemination - Developments or changes in curriculum, financial aid, and or university policies are now being communication using social media in addition to traditional resources. With a larger following these communications will become more effective. This is why constant promotion and growth of your specific social media outlet(s) is crucial.

Event coordination and information - Registration, New Student and Transfer Orientations are a few of the areas that students will now expect to be associated with social media within a university. The more sources of information the student has to access the more likely they will be well informed about that particular event.

Student Support - Social media can be a private and effective way to reach out to students in regards to issues that affect them outside of the strict academic sense. e.g. Disability Support Services and the Counseling Center. Like all other areas, the goal is make as many different types of avenues of information accessible. Generation "There's An App for That" Summary:
Comprehensive List of Ways Colleges Described Uses of Social Media Davis III, C.H.F., Deil-Amen, R., Rios-Aguilar, C., & González Canché, M.S.Social media and higher education: A literature review and research directions. Academia 2012 Ways in Which Students Are Using Social Media In Higher Ed To be social - However this is relevant towards higher education because naturally the social media communities a student is associated with will revolve around life at their particular institution. That in turn will lead the student to become involved in the social media group run by the institution.

To be "in the know" - Students who are active in social media will know more about activities going on around them. This means more chances to interact with and take part in a wide variety of events related to university both on and off campus. Some of the biggest Twitter accounts at TU are Campus Rec, Student Activities, SGA, CAB(1300+) andTowson Athletics (3,000+).

Life post graduation - Students are using social media actively to network with graduates and find out information on job posting or internships opportunities. TU Alumni Relations has 800+ followers on Twitter and 4,000+ likes on Facebook. TU Career Center has 650+ followers on Twitter and 2,300+ likes on Facebook, and 3,700+ connections on Linkedin.
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