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Media in sport

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Fahima Begum

on 21 March 2014

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Transcript of Media in sport

Media in sport
positive impacts of the media on sport.
There are many different forms of media, for example sport magazines, newspapers,T.V and radio's. The media gives live coverage, factual information and analysis of what has happened in sport. Also, the median entertains viewers by reeling into the private lives of athletes and watching televised sport for its drama, skill and intensity of emotion committed to supporting a particular sport or team. However, documentary programmes give the opportunity for greater understanding of global sport.
Negative impacts of the media on sport.
The media, through sport either directly or indirectly advertises products. Companies sponsor individuals, teams, leagues and events to heighten corporate awareness. The media has been a huge influence in cricket and has been known to been saved by televisions because without the funding from the televisions and the media cricket would not be one of the top sports in the world. Television is huge for cricket because most of the money cricket teams get is from the media.

• Minority sports get minimal coverage due to them not being that big and known. e.g local cricket teams.
• Myths and stereotypes can be broken. e.g women can play cricket. England vs Australia in the ashes. Due to the fact that women playing cricket is now being televised by the media more women wish to take part in cricket.

• Career opportunities for those who do well as a performer. e.g for those who start out cricket younger can be scouted for professional teams, there are more professional cricketers, more professional umpire, more professional analysts like Simon Hughes. In addition to the media portraying cricket through television and newspapers a greater number of people are interested in it due to the career opportunities after a successful career of cricket. For example becoming an umpire.

• Small amount become millionaires. e.g some cricketers become millionaires due to some doing advertisement, also they go and play in IPL. Due to the fact that every cricket team has a sponsor off a company and it being shown on their kit to advertise that specific company teams get paid from the companies for sponsoring them which the media televises which makes more young people become interested in cricket. Also, in some big matches in the IPL (Indian Premier League) big named companies like; Toyota, Honda and Suzuki give away money to the man of the match or player of the tournament.

• Lifelong involvement in physical activity increases. e.g different training methods everyday. Due to the media televising cricket more and more people want to get involved in cricket. The media affects the way people think, due to the way it being televised as a brilliant sport the younger generation wish to take part.

• Balanced, healthy lifestyles. e.g eating healthy so that they are able to maintain their active lifestyle for their sport cricket. This is why they are eligible to play cricket the way they do.( Shown in the video below)
The media shows the cricketers at their best and at their worst to show how hard they try to maintain a healthy, balanced lifestyle.
• Standards improved. In cricket there are now better coaches and better facilities as well as better players. Due to the media portraying this through newspapers and televisions, many younger generations wish to take part in cricket because of the coaches that have had many years of experience; and some are ex- professional cricketers
• Clear results. E.g 20/20 matches so the game doesn't end in a draw and bowl outs to decide who the winner is. Television shows cricket as a fair sport which is why many people are interested in it.

• Role models due to athletes having positive impacts of others around them especially children. E.g Andrew Hall. The media show legends through television and newspapers which makes the younger generation want to get involved in sports like cricket.

• Money to sport through advertisement. The national lottery put money into cricket in order for it to undergo which is being televised through the media. Advertisement of funding in cricket are shown on hoardings which are everywhere in the stadium.
• Reduced participation, there’s more arm chair spectators and fewer participants.
E.g more becoming analysts and using sportsman ship to win. The media is showing more analysts and fewer participants.
• Some performers may be forced to perform more frequently than is sensible or safe. E.g despite being in pain some players have to attend their training session. Cricketer Freddie Flintoff hurt himself and still came to training due to maintain his performance. The media wish to show more matches on television which means that the players, despite being injured, have to play more games so that the media can make money.

• Rules, timings, seasons, format and structure can be changed in a negative way due to the media controlling the sport. E.g At the bottom of the cricket stadium in side there are banners full of advertisement. The media through television controls cricket and also control's what goes into the advertisement in order for money.
• Myths and stereotypes can be forced if the coverage is poorly managed, or disproportionally in favour of one sport. E.g due to a test match going on for five days and may still may be resulting in a draw some people lack interest.
• Bright lights/intrusive cameras put the performers off. E.g day/night matches cause the performers to be put off by the bright light.
• ‘Pay to view’ when certain channels are unavailable to watch people have to pay for the channel in order to watch a certain programme. E.g. Sky sports. Some people don't intend to pay for a channel for only one sport they are interested in.
• Prejudices can be encouraged by bigoted and sensational headlines. E.g. People are prejudice towards the Pakistani players. The media shows the lives of the cricketers which draws away attention from the actual sport.
• Audience may suffer from sporting overload and boredom. For instance test match cricket it goes on for five days and can possibly end in a draw.
Technology in sport
Technology has changed in the last 70 years. The first live televised sporting event was in 1936, It was the Olympics. There were no video replays to accurately get the results, so they were not able to accurately give results if they were unsure. Sport in general has a group of technology for example the hawk eye, thermal cameras, LBW camera's, photo finish, drug analysis etc. Today there is a lot of media coverages that cover world wide sports. Radio's and T.V's advertise sport so do magazines and newspapers. Not only has technology coverage of sport improved, but also ways to help an athlete became better, for example GPS sensor's. Advance technology increase interest and entertain the audience. e.g in cricket they have their third umpire for unfair dismal, the camera technology on the stumps and the hotspot.

Drugs can still boost power in cricket despite cricket being a more of a game of skill rather than raw power. More and more players start to take drugs due to the fact that it enhances stability. Also the better the player the better the pay so every player wants to be apart of the IPL. Mohammad Asif was arrested due to drug use to enhance performance. Asif was arrested for testing positive to drug use, he was then band for one year for taking steroid nandrolone. This affects cricket because it gives the sport a bad reputation. However, due to the technology nowadays they are ale to detect drugs more easily and quickly.

Due to new technology it can detect whether or not the cricket players are using drugs to enhance their performance. This impacts the sport because it can lose fans and also money that goes into the sport.
Sport science
A nutritionist has the role of making sure that each player has the correct nutritional diet. Nutrition is essential in sport, cricket players need to have a good and healthy diet. They have a training nutrition, match day nutrition and recovery nutrition. Researchers say that it is crucial for a player to stay well hydrated in order for their focus to be on the game and not else where. By maintaining a healthy and nutritional diet, it means that they can go on for a longer period of time which results on their performance as a cricketer.By having improved technology in sport science it gives the cricketers the benefit of having a more cleaner, healthier and better game. Also, new technology can detect anything wrong the cricketer and also their performance.
Bowling in cricket is an example of bio-mechanical principles. A bowler in cricket puts twice the weight on their dominant bowling leg before bowling. If resulted in injury it can damage the lower back because of the upper body being out off alignment with the lower body.
Sport psychology in cricket
A sport psychologist looks after the mental state of a player as well as looking after their welfare. It is vital for a cricket player to consider mental training that parallels their physical training as well as their mental state. Jonathan Trott an England cricketer was sent home from the Ashes in Australia due to depression. This reflects back on cricket due to cricketers not being in the right frame of mind when playing and giving a poor performance. Having a psychologist can reinforce the best recovery and relieve stress in order for the cricketer to have a good game, and be alert. Due to the fact that cricket is a mental game, the cricketer must be fully aware of what is going on. A psychologist can look after the mental state of an athlete and train them to be calm and relaxed, which benefits the sport itself as it shows the cricketer has no hesitations. This improves performance due to the cricketer being psychologically fit and being able to appear and play more games.
Medicine in cricket
ECB science and medicine engage in a number of cricket players in order to maximize the availability of the best players of England's performance.
Medicine helps to ensure the players are physically the best prepared for cricket. In cricket to reduce recovery time cricketers have ice baths. E.g if a bowler has been bowling all day by having an ice bath it will reduce the recovery time and help to play for the next game without any pain.
Micheal Bourne is the head of ECB science and medicine for cricket players and is currently helping cricketers to maximize the availability for their best performance. By having new medicinal purposes for the cricketers it gives them a wider chance of maximizing their best performance. Also, by having new technology it will impact on the sport due to the cricketers having better performance during a game, which means more money for the media.
1. In cricket there can be various ways to improve technology one of them being a stadium with detachable roof so that the rain doesn't ruin games and more games can be played. This will impact the sport by getting more people to come and watch it live rather than be at home. Also, they will be getting more money as there will be more people and more live coverages.

2. Bring back aluminum cricket bats so that there can be a larger force on the cricket ball, this wont hold up the game in order to get another bat if by any chance the bat breaks. This will impact the performance of the cricketer and also the sport itself due to it not wasting time.

3. Put cameras in helmets so from the viewers point of view they can study the ball this will give more of an accurate view on cricket itself. By doing this it will have more of an impact on cricket because they can get more of an accurate view. Also, the audience will be more intrigued.
opportunities to improve cricket through
opportunities to improve cricket through the
1. Interviews done on field in test matches as well 20/20 and reported on live T.V, this will improve cricket due to getting feedback off the players just after the game. Also, it will impact the sport by the media broadcasting it live. More of the audience will tune in to listen to what their favourite cricketer or cricket team has to say about the game.

2. Have more advertisement on the kit, T.V and magazines so that more money goes into the game. This will impact on cricket due to cricket getting more sponsors which means more money for the teams. Also, the media can have more access to cricket to show how much of a great sport it has become.

3. Own LCD screens in the cricket ground so that they can watch re-plays of the best part of the game. This will impact the sport by the audience being able to re-watch their favourite moments of cricket live at the ground. Also by doing this more people will come to watch which means more money for the cricket team itself.
This is a clear example of how minority sports get minimal coverage and rely on the umpires for their final decision. The media on newspapers and T.V's don't highlight minority teams of cricket due to not getting enough money out of it.
The media such as television and newspapers have been a massive influence to sport for the past 2 decades.
Due to media, many sports like cricket have changed their schedules and fixtures to different times just so it can be televised. Without the media sports like: rugby, British basketball and cricket would not be a high class sport. The media like sky sports and ESPN pay millions to sports like football and cricket just to show their games on the television, this helps to fund for the teams and also provide them with the essential equipment needed. The radio is also a form of the media in which there are sport based radio stations which discuses sport on a daily basis, the most popular being; talk sport and radio 5 live.
Magazines are also are form of media which base on sports, The Cricketer is a magazine which only talks about cricket. There is also internet websites which are for sport lovers, and for those who don't have the time to watch it live on television can update themselves by going onto the internet. The main websites visited by the people are sky sports and BBC sport.

What is the Media
Cricket kits have a loose fit due to restrict players' movements. They also have supportive gear such as knee pads, shin pads, helmets and gloves.

Hawk eye is a great example of technology in cricket. Hawk eye has made a huge difference to cricket due to it correcting human error, for example if the umpire says out for LBW (leg before wicket) and the batter refers it the 3rd umpire, the third umpire then uses hawk eye to see if its out or not. Hawk eye has helped make the games more accurate and is also less time consuming than replaying the specific part to find out if its out or not. Also, it is said to be one of the best sporting technology ever made.

Hotspot is a 20Th century piece of technology which is an infra-red imaging system used to determine whether the ball has hit the batsman, bat or pad. It is used in almost every cricket game (if needed). The 3rd umpire sees this and makes a decision on whether it is out or not. This comes in very handy and is a great help for umpires. It decreases human error, makes the game more accurate and fair. A disadvantage of hotspot is that sometimes the bat hits the pad and the 4Th umpire calls out, this is the downside as to why the hotspot is not 100% accurate.
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