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Media

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by

K M

on 30 April 2015

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Transcript of Media

'CAMP' Light Iced Tea
Quotation 1
'Little Baby's Ice Cream' Eye Scream
$1.25
Thursday, 16th 2015
Vol XCIII, No. 311
Quality:
It is a good quality because it's graphic and clear
Accuracy:
It's accurate because it's meant to warn people
Bias:
No bias
Stereotype:
No stereotype
Purpose:
If people see this they will want to help
Message/Claim:
Time is running out for endangered animals
Target Audience:
People who don't really help or care about animals or the environment
Point of View:
Environmentalist/first person
Design:
Animals in clocks, dark colors, graphic,

pitch advertising technique
Reasoning:
It doesn't really give any reasons
Relevance:
It is relevant to people who don't care because it shocks them into doing something
Sufficiency:
There is not really evidence
Media Project
By; Hattie, Jazzy, Kayla, and Shawna
'Always' #Likeagirl
'UN Women' Gender Equality
Quality:
Okay, you can see and hear what is happening clearly even though it makes no sense
Accuracy:
I don't think it has good accuracy because it creeps people out, and I don't think they aimed to scare people but if they did then it has great accuracy
Bias:
It's bias because it's talking about how good it is and says nothing bad about it
Stereotype:
There is none
Purpose:
Is to get you to buy their ice cream
Message/Claim:
That you don't taste ice cream you feel it
Target Audience:
People who love ice cream
Point of View:
Of someone who really likes ice cream because he is talking about it/1st person because he said 'Eyes Scream' in place of 'I scream'
Design:
Background shows very clearly that the ad is for ice cream because of all the Little Baby's Ice Cream logos floating around, transfer advertising technique
Reasoning:
There is little to no reasoning in this, I think they make their ads so outrageous that nobody really thinks about the reasoning.
Relevance:
It is all about ice cream so it's relevant to people who love ice cream.
Sufficiency:
There is not enough evidence.
Quality:
It is good quality because it uses a common tool and is clearly seen
Accuracy:
It has good accuracy because its aimed to make people think about how women are treated differently
Bias:
No bias
Stereotype:
No specific stereotype
Purpose:
The purpose is to show how sexist people can be and how it's not right
Message/Claim:
Women should be seen as equal
Target Audience:
Women and/or people who feel there is not really gender equality
Point of View:
Someone searching on the internet/first person
Design:
They used a search engine and placed it over the women's mouth to highlight the misogynistic attitudes towards women, dark colors, emotional appeal advertising technique
Reasoning:
If you look up these things on different search engines, similar items will come up showing the opposition to women's rights
Relevance:
They are relevant to all audiences as to be a wake up call for gender equality
Sufficiency:
I think the evidence is sufficient, there are two other pictures that say different things from google and they all have
real
web suggestions that are sexist
Quality:
Bad quality; doesnt explain what anything is and kind of unclear.
Accuracy:
Not very accurate because if you don't drink the iced tea you wont be overweight. No evidence
Bias:
its kind of bias because it doesn't show other ways of loosing weight.
Stereotype:
none
Purpose:
that itll be healthier if you drink light iced tea.
Message/Claim:
That if you drink Camp light iced tea, you wont be overweight.
Target audience:
People over weight
Point of View:
third person
Design:
Plain colors, shady lighting, Plain folks and cause and effect advertising technique.
Reasoning:
Camp light iced tea is healthier than regular iced tea.
Relevance:
Not relevant.
Sufficiency:
Not sufficient. No evidence to show that the tea will help with anything.
'CAMP' Light Iced tea
'Bund' Animal Preservation
Quality:
I think it has okay quality because it just uses a plain background and multiple angles
Accuracy:
The accuracy of the video is good because it gets you thinking that like a girl is not a bad thing
Bias:
There is no bias
Stereotype:
Girls are weak
Purpose:
To give girls confidence
Message/Claim:
The meaning of like a girl changes as you get older, and it shouldn't
Target Audience:
Girls who think they can't do things because they are girls
Point of View:
Third Person
Design:
It is interviews to see what kids think 'like a girl' means, grays and neutral colors, reverse marketing advertising technique
Reasoning:
When someone says 'like a girl' it's usually meant to be an insult, and how many older kids thought being a girl was a bad thing
Relevance:
Yes
Sufficiency:
The evidence is how many older kids and teens thought that like a girl was a bad thing.

Social Media
Definition:
Websites and apps that allow people to make and share content or to participate in social networking.
Safety And Ethics For Social Media

Don't give out locations and personal information
Don't post innapropriate pictures or comments
Don't meet someone from social media in person
Don't be influenced by others
Don't trust people you don't know

Do use privacy settings
Do learn how sites use your information
Do have boundaries and make sure people don't cross them
Do be aware of your reputation
Do tell an adult or authorities if something bad happens online
Full transcript