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Elements of Organizational Conversation

Old Model, New Model and meaning to employers and employees!
by

Ted Jack

on 9 October 2012

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Transcript of Elements of Organizational Conversation

Corporate Communication vs Organizational Communication Information flow is primarily top-down.
Tone is formal and corporate
Messages are broadcast to employees
print newsletters, memos and speeches predominate
Top executives create and control messaging
Employees are passive consumers of information
Communication is fragmented, reactive and ad hoc
Leaders use assertion to achieve strategic alignment Old Model: Corporate Communication Communication is personal and direct
Leaders value trust and authenticity
Leaders talk with employees, not to them
Organizational culture fosters back-and-forth, face to face interaction
Leaders relinquish a measure of control over content.
Employees actively participate in organizational messaging
A clear agenda informs all communication
Leaders carefully explain the agenda to employees
Strategy emerges from a cross-organizational conversation. New Model: Organizational Communication Leaders emphasize listening to employees rather than just speaking to them What is Means to Employers and Employees Thank you Employees engage in a bottom-up exchange of ideas Leaders use video and social media tools to facilitate two-way communication Employees interact with colleagues through blogs and discussion forums Leaders involve employees in telling the company story Employees act as brand ambassadors and thought leaders Leaders build their messaging around company strategy Employees take part in creating strategy via specially designed communication vehicles Information flow is primarily top-down.
Tone is formal and corporate
Messages are broadcast to employees
Full transcript