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Examples of born global companies. Their peculiarities, pote

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by

Maria Poperechnaya

on 7 May 2014

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Transcript of Examples of born global companies. Their peculiarities, pote

Outline
Definition
Characteristics
Examples:
Logitech
Skype
Potential for development
Outline
Born-global firm or a global start-up is enterprises who focus on foreign markets rather than their own ones.


Characteristics
THEIR ORIGINS ARE INTERNATIONAL

Immediately develop strategies to expand themselves abroad

• Take advantage of global IT infrastructure

• Born global firms usually focus on a differentiation strategy

Their offerings complement the products or capabilities of other global players
Example 1:
Examples of born global companies. Their peculiarities, potential for development.
Prepared by:
Poperechnaya Maria
Keselman Sergey
Serkina Julia

Logitech
Potential for development
The tech sector dominates born global companies

Unlike multinational firms, most born global firms tend to be small and self-financed

Commercial banks, with their conservative lending orientation, are highly reluctant to lend to born-global companies in those firms’ initial phase of business.
Sources

http://timreview.ca/
https://new.edu
http://www.economist.com/
http://www.amdlawgroup.com/
http://miamiherald.typepad.com/
http://www.freshbusinessthinking.com/

THANK YOU FOR ATTENTION

QUESTIONS?
exporting as their main method of foreign market entry
Other examples
Full transcript