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Rocket pitch

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by

maria teramoto

on 20 April 2010

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Transcript of Rocket pitch

"Noisy, dirty, unsafe, and uncomfortable" Facts 4 thousand urban buses in the metropolitan area of Guadalajara

Buses + “Tren Ligero” + “Macrobús” mobilized third of the population, in 3 million trips daily. 4 thousand 300 complaints were made in 2009 against public transportation 8 thousand 653 serious faults:
denying service
no respect to passengers
not respecting the route
resulting in many accidents. Problem Improve the public trasportation to provide a better service to all the users Value proposition Make it comfortable Change the way of collecting money GPS system For women Cost: $15000 Market size Students
segment C and D

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