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Media Literacy

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Rika Tsujii

on 27 April 2010

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Transcript of Media Literacy

Media Literacy What Is Media Literacy? Rika Tsujii Media literacy is the ability to sift through and analyze the messages
that inform, entertain and sell to us every day.
It's the ability to bring critical thinking skills to carry on all media.
In other words, media literacy is the skill of experiencing,
interpreting/analyzing and making media products. In relation to contemporary Western culture, literacy of the written word is
generally an essential element in the daily survival of everyone,
regardless of wealth, power or stature.
However, the influx of visual, electronic information is a less understood development, existing only whithin the last century and suddenly wielding a tremendous amount of power. It is a requirement that everyone be exposed to education
so they can learn to not only read, but to understand different styles
or writing, and interpret the personal biases, misinformation,
propaganda, or other form of attempted manipulation
that can exist in print. Today's definition of functionally literate in our media-saturated world, children and young people have to be able to read the messages that daily inform us, entertain us and sell to us.
As the Internet becomes a fact of life, the critical thinkings that help young people navigate through traditional media and even more important. Why Teach Media Literacy??? Media bring the world into our homes. From them, we learn about war and peace,
the environment, new scientifict discoveries, and so on.
We are dependent upon mass communication for knowing what is going on in our physical, social, economic, and political environments. In other words, alomost everything we know about people, places, and events that we cannot visit first-hand comes from the media. We also rely on media for entertainment and pleasure.
TV and film have become the storytellers of our generation:
these story tell us about who we are, what we believe, and what we want to be. The Role of the Media in Society: 1. We live in a mediated enviroment

2. Media literacy emphasizes critical thinking

3. Being media literate is part of being and educated citizen

4. Media literacy promotes active participation in a media-saturated environment

5. Media education helps us to understand communication technologies

6. Media literacy has been integrated into all subject areas from K-12 The Shimpsons A pastiche of both complex and simple ideas on geopolitical, technological,
economic, and cultural history of our era
At the zenith of the Zeitgeist
As we all know, the setting for the Simpsons is the fictional city of Springfield, a radiant representation of Everytown, USA
→ It's plumb grounds for lampooning the minutiae of our day-to-day lives ...THE END The Importance of Media Literacy
Full transcript