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Social Proof

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Bernice Boekhorst

on 12 May 2015

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Transcript of Social Proof

The weapon of influence: Social Proof


How can we use Social Proof in our benefit?

What would you do if you see somebody in need?

Experiment The Bystander Effect

By Pieter Blom and Bernice te Boekhorst

Social Proof

Thank you for your attention,
any questions?
Our decisions are based on the behavior of others
Full transcript