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LinkedIn Profile Optimization
Transcript of LinkedIn Profile Optimization
“The purpose of LinkedIn is to create an opportunity to discovery professionals that may be beneficial to know"
LinkedIn is the World's
professional Network with over
members and grows at a rate of 2 new members
was founded in 2002 on Reid Hoffman's living room couch.
is available in
different languages for users
The fastest growing sector of the network is current and recently graduated college students
Currently there are more than
groups on LinkedIn
As of January 2014,
is the 12th most visited website in the
In 2013, Social Times found that 61% of people use
as their primary professional network.
In 2013, 96% of recruiters were using
as their primary recruiting source to find qualified candidates.
Knowing the 5 Core
Aspects of a Professional Profile
Lets get started!
Create an account!
Decide on a familiar email
Evaluate your purpose
Take a photo!
Dress as you would at work
Neutral Background or Professional Environment
Frown, Crop a person out, Dress unprofessionally
The BASICS of a
The more information you add, the stronger it becomes.
1st aim for 50 connections
Next aim for 250 connections
Lastly aim for 50 connections
GUIDELINES TO ACCEPTING AND SENDING LINKEDIN INVITATIONS
If you don't know the them, don't accept them without good reason!
Pinpoint what kind of connections you would like to have before you begin to add people.
Public + Custom URL
Use an appealing photo
Stay profession consistent
"What do I want my first impression to be?"
This space is valuable
CHANGE YOUR PERSONAL URL
Your full name
The shorter the better!
Resume/ Cover Letter
MAKE YOUR PROFILE PUBLIC
Decide what you want others to see when they google you
Tell your story
Who are you?
What can you offer?
Call to Action
Add your institution
A degree is an ASSET!
This helps employers search you
(Usually an avoided line)
Teams, Clubs, Organizations, etc.
Skills or Trades
What a normal day looked like
Recognitions and Improvements
Connect with other employees
Let your improvements shine
Recognitions and Awards
Key Words to allow LinkedIn to market you
Allow colleagues and clients to speak on your professional behalf.
Two to three recommendations per job is suggested
ALWAYS thank connections for recommendation!
" I'd like to add you to my professional network on LinkedIn"
"Teresa, it was great talking to you at the networking event on Friday. I was hoping that we could connect, I'm very interested in your company and would love to learn more!"
Sending Connection and Recommendation Requests
Make your profile something that you are proud of
LinkedIn Recycles its Informaton!
2000 Characters Available
Rich in Key Words
RULES of taking a professional photo
Where do I fit in on
I don't have a
, how do I start?
Updating your Contact Information
Who founded Linkedin?
What part(s) of your profile are considered your first impression
Your photo and headline
What are some of the rules when taking a profile photo
According to Hubspot,
is 277% More Effective for Lead Generation than Facebook and Twitter.
There is about how many companies with their own LinkedIn Company Pages?
How many different language preferences are given?
What year did LinkedIn launch?
Your First Impression
Conversations, Posts, Comments, Likes
"Say Hello to the Network" stay in touch!
Tell your story, your way
Groups, Volunteer and Charity work
I have a
but I want to get
more out of it
that one is always
better than none!
Presented by Miranda Casey