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LinkedIn Profile Optimization

Optimize your LinkedIn!
by

Miranda Casey

on 23 February 2015

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Transcript of LinkedIn Profile Optimization

WHAT IS LINKEDIN?
“The purpose of LinkedIn is to create an opportunity to discovery professionals that may be beneficial to know"

-Reid Hoffman
WHY LINKEDIN
LinkedIn is the World's
Largest
professional Network with over
300,000,000
members and grows at a rate of 2 new members
per second.
LARGEST
350,000,000
per second!
Linked
In
was founded in 2002 on Reid Hoffman's living room couch.
Linked
In
is available in
19
different languages for users
The fastest growing sector of the network is current and recently graduated college students
More than
3 MILLION
companies have
Linked
In
Company Pages
3
MILLION
Currently there are more than
2.1 million
groups on LinkedIn
As of January 2014,
Linked
In
is the 12th most visited website in the
WORLD!

In 2013, Social Times found that 61% of people use
Linked
In
as their primary professional network.
22%

4%
61%
In 2013, 96% of recruiters were using
Linked
In
as their primary recruiting source to find qualified candidates.
?
Knowing the 5 Core
Aspects of a Professional Profile
Picture/ Headline
Activity
Connections
Summary/ Background
Worth/Value
Lets get started!
Create an account!
Decide on a familiar email
Evaluate your purpose
Take a photo!
Smile Naturally
Dress as you would at work
Neutral Background or Professional Environment
"Strong" shoulders
Frown, Crop a person out, Dress unprofessionally
22%
The BASICS of a
Strong Profile
The more information you add, the stronger it becomes.
CONNECTIONS
Make goals:
1st aim for 50 connections
Next aim for 250 connections
Lastly aim for 50 connections
1
GUIDELINES TO ACCEPTING AND SENDING LINKEDIN INVITATIONS
If you don't know the them, don't accept them without good reason!
Pinpoint what kind of connections you would like to have before you begin to add people.
Picture
Headline
Public + Custom URL
Contact Info
Summary
Education
Experience
Recommendations
Photo
"BE CREDIBLE"
Use an appealing photo
Stay profession consistent
Think-
"What do I want my first impression to be?"
This space is valuable
real estate
Title
Skills/ Accomplishments
Hobbies
HEADLINE
CHANGE YOUR PERSONAL URL
Your full name
The shorter the better!

Business Card
Blog
Website(s)
Signature
Resume/ Cover Letter
MAKE YOUR PROFILE PUBLIC
Decide what you want others to see when they google you

Tell your story
Who are you?
What can you offer?
Personal Information
Call to Action
Add your institution
A degree is an ASSET!
This helps employers search you
(Usually an avoided line)
Teams, Clubs, Organizations, etc.
Skills or Trades
What a normal day looked like
Recognitions and Improvements
Connect with other employees
Let your improvements shine
Daily Tasks
Recognitions and Awards
Key Words to allow LinkedIn to market you
RECOMMENDATIONS
Allow colleagues and clients to speak on your professional behalf.
Two to three recommendations per job is suggested
ALWAYS thank connections for recommendation!
DEFAULT
" I'd like to add you to my professional network on LinkedIn"
"Teresa, it was great talking to you at the networking event on Friday. I was hoping that we could connect, I'm very interested in your company and would love to learn more!"
Sending Connection and Recommendation Requests
Make your profile something that you are proud of
Wrapping up...
LinkedIn Recycles its Informaton!
More Sharing
More Connecting
Higher Visibility
Better Experience!
Market It!
2000 Characters Available
Rich in Key Words
Goal Oriented
Clear!
Background
RULES of taking a professional photo
Where do I fit in on
Linked
In
?
I don't have a
Linked
In
, how do I start?
Updating your Contact Information
Who founded Linkedin?
Reid Hoffman
What part(s) of your profile are considered your first impression
Your photo and headline
What are some of the rules when taking a profile photo
Smile
Neutral Background
Dress
Professional
According to Hubspot,
Linked
In
is 277% More Effective for Lead Generation than Facebook and Twitter.
Pop Quiz
There is about how many companies with their own LinkedIn Company Pages?
3
MILLION!
How many different language preferences are given?
What year did LinkedIn launch?
Your First Impression
Conversations, Posts, Comments, Likes
"Say Hello to the Network" stay in touch!
Tell your story, your way
Recommendations, Endorsements,
Groups, Volunteer and Charity work
I have a
Linked
In
,
but I want to get
more out of it
Remind yourself
that one is always
better than none!
Presented by Miranda Casey
Full transcript