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Modernism - Dadas influence on Graphic Design

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Daniel Coleman

on 24 January 2013

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Transcript of Modernism - Dadas influence on Graphic Design

defined in Merriam-Webster's Dictionary as "a self-conscious break with the past and a search for new forms of expression."

Encompassing the entirety of the modern art movements 1908-1933 Modernism
Dada's Influence on Graphic Design Cubism
De Stijl
Constructivism Dada - Photo Montage Dadaists changed graphic design as we know it today by simply cutting out, rearranging, displacing, disfiguring, and altering, photos and type. Modern Day Typography Dada - Typography Dadaism one of the movements of modernism, dada first began as a literary movement in Zurich Switzerland. It evolved into a sense of visual communication Dadaists took to innovation and changed how type was used, incorporating design tactics to visually make type more interesting, exciting and artistic. The movement chose the word Dada by slipping a piece of paper into a French dictionary where it landed on a random word which happened to be DADA – which means a hobbyhorse or a child’s toy. One of the many ways Dada directly effected graphic design was through typography, another was through photo montage.
letter spacing
negative white space
line spacing Modernism is all around us. It is a sense of form and functionality, where sometimes less is more and more is less.We see it everywhere: books, billboards, the internet, phones, computers Effects of Modernism Today Dada's photo montages
lead to the creation of photo manipulation Which lead to one of graphic designs best tools: Photoshop Daniel Flores
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