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Copy of Creative_zone

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by

law stephanie

on 9 April 2014

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Transcript of Copy of Creative_zone

PREZI TEMPLATE BY PREZIBASE
Title
Outline
DO YOU HAVE THESE TROUBLES?
TOPIC #4
Get this template from:

http://prezibase.com
Marketing Mix
(4Ps)
MEET
POINT
UNLOCK
YOUR
CREATIVITY
Internal Factors
Strengths (S)

Innovative service
Industrial building
Lower rent (Cost)
High customer retention
Workshops
Internal Factors
Weaknesses (W)

Services similar to competitors’
Non-recycling Materials
External Factors
Opportunities (O)

Lacking of gathering places
Favor economic environment
Growing customer base
External Factors
Threats (T)

Increasing competition
Rising rent (Cost)

SWOT Analysis

An overall EVALUATION of the company’s:

Strengths (S)
Weaknesses (W)
Opportunities (O)
Threats (T)
Place
Include decoration & facilities
Product
Food Ordering Service
Product
Product
Price
Party Room

$68/person for 3 hours
+$130/hr after 3 hrs
+$150/hr (after 00:00)
minimum charge:
6 people or up

Price
What will be the first come
to your mind
when you need to have
gathering with your friend?

But I want to find a place
which like home!!!!!!
SWOT Analysis
Marketing Strategies
Segmentation
Students
Teenagers
Adults
Targeting
Interest Class Teacher

Student
Working youth
Photographer
Differentiation
Product and Service differentiation

Provide a pleasant atmosphere
Help customers to order food
Positioning
High Quality
Low Quality
Low Price
High Price
Electronic Device Ordering Service
Include delivery and warranty services

Future Promotion Budget
Marketing Controls
Set Objective
Marketing objective:

To increase market share by 30% for the next year


- Increase the visibility of Meet Point

Evaluate Performance
Multifunction Room
$160/hour
Include all facilities

Positioning
Convenience
Meet Point
Party Moment
Dmar’s Party Room
Place
Room 201B, 2/F,
Wai Ching Count,
20 Wai Ching Street,
Jordan,Kowloon


Tel:90945225 Jay
97519929 Jim

Email: meetpoint88@yahoo.com.hk

Facebook:https://www.facebook.com/pages/edit_page…


MON - SUN
24 Hours OPEN!!

Customer feedback
- Conduct survey with customers
- Perceive their needs
→ improve performance
New Territory District -->West Rail Line--> Austin Station
Kowloon District--> MTR --> Jordan Station
Hong Kong District-->Tung Chung Line --> Kowloon Station
Promotion
Q & A
Facebook Like Event
SWOT Analysis
Future Promotion- Advertising

Youtube
video to introduce
funny elements
Informative and Memorable


Future Promotion- Public Relations
Corporate social responsibilities
Donate part of the revenues
1% of our revenues
Organize voluntary service
Target at grass root


Future Promotion- Online Marketing

Search marketing
on Yahoo!
The website of Meet Point
would appear at the top
of the seaching result

→ increase the click rate
Future Promotion- Online Marketing
Search marketing on Yahoo!
Cost per click
i.e. Pay when there is a user click on our website

Maximum bid : $50 for clicking once

Monthly advertising budget : $4000


CHANGE in Gathering
Meet Point!!!
Ho Wing Hei,Sally (s126814)
Law Kwan Yee, Stephanie (s126985)
Muk Ying, Flora (s127195)
Wan Wai Man, Joanna (s127402)


Introduction
SWOT Analysis
Marketing Strategies
Marketing Mix (4Ps)
Marketing Controls
Conclusion


FRIEND: HEY!!!
LET'S US FIND A PLACE TO
CELEBRATE MARY’S BIRTHDAY!!!

MISSION:

Provide a relatively low
price for people giving
gathering even at mid-night
Target: teenager and employee

Started at June 2013
Locate near the Austin and Jordon station inside the goods store building
Started by Jay,Jim,Jun,Nick
As a part time job

Introduction
CAFE?
KARAOKE?
WATCH MOVIE?
JAPANESE BUFFET?

Introduction
Conclusion
Additional promotion
Gathering
Workshop
Party
Eliminate Weakness
-Reduce the use of non-recycling cup
-Environmental friendly
Earning ability
one's own little world
Good interaction with customers
Low Price
Full transcript