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Social Media and Healthcare Conference May 2012

GroundSwell Project

on 5 March 2014

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Transcript of FilmLife

1) Raise awareness about organ & tissue donation

film festival
social media campaign
Promote the film festival
enable anyone to contribute to discussion
engagement with partners & filmmakers
FilmLife exists to capture the stories of organ donation and transplantation through the eyes of young filmmakers
Australia has one of the lowest organ donation rates in the developed world and has 1600 people waiting for a life-saving organ transplant.
In 2011 there were 337 organ donors.
Why discuss organ and tissue donation with young people?

Families have the final say on donation
Families of young people say no more often

This is particularly important for young Australians because:

41% of 18-29 year olds have not discussed their donation wishes with family members.
40% of 18-29 year olds are concerned that their family would not want them to become an organ and tissue donor.
43% of Australians do not know or are not sure of the donation wishes of their loved ones;
26% of Australians do not know that their family will be asked to provide consent for donation to proceed.

12 filmmakers between the ages of 16 and 35 attended the filmmaking workshop which also provided an opportunity for these young filmmakers to meet and interact with people with a lived experience of donation and transplantation.
14 films were produced, 11 of which were eligible for judging.
100 people attended the FilmLife Screening night was held at the ICE SWITCH digital arts centre in Parramatta.
Intention or willingness to donate

registering to donate
Kerrie Noonan
Director, The Groundswell Project

What we did:
website: www.filmlife.com.au
facebook: www.facebook.com/filmlifeproj
twitter: @filmlifeproject #filmlifeproject

Interaction and engagement
user generated content
People's Choice voting
Full transcript