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World's Top Car Makes
Jody Crispinon 14 September 2013
Transcript of World's Top Car Makes
Presenting: Toyota by Jody Crispin
Nissan by Michelle Jennings
Volkswagon by Emanuel Cornea
Ford by Taryn Easton
How They Began
Toyota Motor Company was established in Japan in 1937 by Kiichiro Toyoda (Pressroom.toyota.com n.d.). Why not Toyoda? The letter 't' was seen as a luckier option due to it creating an eighth stroke. (Toyota, n.d.).
Australia's affiliations with Toyota began in 1958 when the first Landcruisers were imported for use in the Snowy Mountains (Toyota, n.d).
During the 1970's Toyota launched two memorable campaigns: "You asked for it, you got it", and "Oh What a Feeling" with the 'Toyota leap'(Pressroom.toyota.com n.d.).
The EV Demonstrator Program supplies not for profit organizations with free Nissan Leaf, this aids those organizations with decreasing their environmental impact.
Since 2006 Nissan has been in partnership with Habitat for Humanity. Habitat is a not for profit organization that builds homes for people living in substandard housing. (nissan-global.com, n.d.)
Efficency and Environmental Impact
Nissan works very hard to not leave a large carbon footprint on the environment. One of the initiatives that has enveloped this aim include their production of completely electric vehicles (EV) (nissan-zeroemission.com, n.d.)
Their first EV was the Tama Electric Vehicle in 1947
How they began
It was May 28 1937 and under the control of Adolph Hitler the National Socialist Party (Nazi) formed a stated owned automobile company, known as the Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH. This was later shortened to Volkswagenwerks, meaning “The Peoples Car Company”. The original headquarters for the company was in Wolfsburg Germany. (history.com, n.d.)
Toyota pursues designs that resonate with the "j factor"; the "j" meaning Japan (Toyota, n.d.). The global community holds great respect for the Japanese culture and aesthetics, leading to them becoming more confident and agressive in looking for new ideas to approach design (Toyota, n.d.)
Toyota 86 sports car took out several awards for its design, including the 2012 People's Choice of the Year by Carsguide, and Overall Best (Toyota Australia, 2013).
The ECOcar of the year awards saw Toyota taking first and second place with the Camry Hybrid and petrol Camry. The Hybrid sports has a combined fuel economy of 5.2L/100km (Motoringmatters.com.au, n.d.).
Toyota also supported the 2012 Australian Paralympics Team, and have recently launched a literacy program to aid refugees (Toyota, n.d.).
Efficiency and Environmental Impact
Toyota Australia is continually investing in research to improve efficiency and support sustainable development.
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Nissan is a Japanese owned company, originally called Datsun. They didn't change the company name to Nissan until 1934.
In 1919 they released their first single casting, four cylinder vehicle to the public, it was called the DAT-41. One of the first cars Nissan exported worldwide was the Datsun 1000 (nissan-global.com, n.d.).
Datsun 1000 sedan
Nissan CEO Carlos Ghosn, distinguishes that ‘‘Creative, appealing design can stir a strong emotional reaction’’ (Ghosn, nissan-global.com, n.d.)
They won their most recent design award in 2013 for the Pathfinders interior.
Nissans ‘’provide(s)... unique and innovative automotive products’’ (Nissan-global.com, n.d.) they have been recognized with many awards. A large proportion of these for the Leaf, a completely electric vehicle.
How They Began
The parent company websites were most informative and accurate due to the back up research, and information being complete, comprehensive and current, despite a global objective of advertising.
YouTube provided factual current information backed up by research and the parent site.
Wikipedia contained the information least reliable, and was confirmed through other sources prior to its inclusion in the presentation.
All other websites utilised were current, impartial, provided space for feedback, and contained information reinforced by that found on the parent sites.
VW developed a 25 million rand community-based program in Africa, named the VW community trust. The joint project with Nelson Mandela called the Uitenhage Dispatch Development Initiative, promotes jobs and skills for young people and women in Africa. (volkswagenag.com n.d.)
Efficiency and Environmental Impact
Volkswagen is constantly trying to improve their cars' efficiency and help out the environment. The company recently announced the new Golf BlueMotion would have an outstanding fuel consumption of just 3.2L/100km, which would equate 1500kms out of a standard tank. (news.drive.com.au n.d.)
Volkswagen has won many prestigious car motoring awards worldwide. Notably they have won the Best Convertible, Best City Car, Best Light Car over 20k and Best Family Car under 35k. (Volkswagen.com.au n.d.)
Volkswagen's original car design was known as the Beetle. The models are the VW Golf, VW Passat and the legendary VW Beetle. and are among the top 10 selling cars worldwide. (wikipedia.com n.d.)
The one commonality among all car manufacturing companies globally today, is not the quest for the most aesthetically pleasing or fastest car, but for one that supports sustainable development, and is safer; has lower emissions, is fuel efficient, uses recycled content and has better handling. In a world where regulations are pushing to reduce carbon footprints and safety is not taken for granted, manufacturers are now vying to be at the forefront.
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How they began
Ford was founded by Henry Ford, at age 39, in Dearborn, Michigan on June 16, 1903. Ford Motor Company was launched with 12 investors and a mere $28,000. Today Ford is the second largest US based car maker, and on sales from 2010 the 5th largest in the world (Wikipedia, n.d.).
Ford (2013) describe their vehicles as sporting bold exterior designs, also offering great handling, performance and excellent fuel economy.
Efficiency & Environmental
Ford's sustainability strategies include fuel efficiency commitments including technology like EcoBoost, Direct Injection, Six Speed Transmissions and Hybrid Vehicles (Ford, 2013).
Ford have also established global facility environmental targets, reducing CO2 emissions by 30% per vehicle by 2025, reducing water and protecting human rights (Ford, 2013).
Fords 1.0lt EcoBoost Engine was selected for Popular Mechanics 2012 Breakthrough Award and Engine Technology International's International Engine of the Year Award in Europe (Ford, 2013).
The Ford Fusion has been awarded Autoweek Magazine's Best In Show and the EyesOn Design Award for Design Excellence - Production Vehicle (Ford, 2013).
Ford have also received numerous other awards in their time.
Ford support not for profit organisations that have a well defined sense of purpose, maximise resources and have a reputation for timeliness, delivering high quality programs and services. They also provided $225,000 in College grants to 9 Universities and Colleges (Ford, 2013).