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Transcript of Donation Farm
Lower employee skill sets, lack of internal skill training
Low staff levels = high workload
High turnover rate (16% in 2009)
We interviewed charities about items causing them stress. We found regardless of charitable cause or the age, size, or location of the charity, there was a pair of constant topics ...
Key Charity Concerns
Uncertain how to attract new donors or increase overall donations
Inconsistent donor engagement
Scattered donor lists, ie. each fundraiser has a "personal list"
No maintenance of key relationships
Part of our research was to also interview hundreds of donors and we asked this exact question. And the responses were all over the place. Overall, we felt it was probably best summed up in 1 word ...
What Donors Want From Their Charity ?
WANT A THANK YOU MESSAGE
WANT TO EASILY DONATE WHEN THEY WANT TO DONATE
WANT THEIR DONATION TO MATTER
But you can't be EVERYTHING. Instead, the common points raised were ...
This is where we come in, but there are some things you need to know. Actually, you need to know that we're NOT a lot of things ...
We're not meant for BIG charities with $100,000+ marketing budgets, large staffs, or multi-tiered media campaigns
We're not big on making things complicated or difficult. We like puzzles, but we're not going to make that part of your job
We're not providing anything fancy or shiny or breakable. Our stuff is meant to be used everyday
Automatic acceptance, processing, and receipt issuance for online donations
The online donation process needs to be SIMPLY and EASY
Many charities use CanadaHelps.org - so, how are we different ?
CanadaHelps.org takes 8 pages before you can donate. They take YOUR donors away from YOUR website. They give no data on YOUR donors. And they ask YOUR donors for donations, too.
Social Media login is VITAL for under-35 donors
Instant access to functions including CRM/donor data, social media, stewardship
COLLECT INDIVIDUAL DONOR INFORMATION AND DONATION HABITS
USE STEWARDSHIP PROGRAMS TO MAINTAIN DONOR CONTACT
PUSH SOCIAL MEDIA CONTENT AND TRACK DONOR INTERACTION
Donors want to use social logins to access your site
With online donations, donors want the experience to be similar to purchasing from a reputable online retailer
We do this
This means letting donors sign-in to donate through Facebook and Twitter
The donors are YOUR donors. Use the donor information to better understand them. The more you understand, the more likely you'll find other donors who appreciate your charity just as much.
Use donor information for GOOD (and not evil)
Donation Farm lets people donate on 1 page attached to your website. And you get the data. That's it.
We're too excited to keep it to quiet, so here's a sneak peak into your future, here's what you have to look forward to
PHASE 2 / PHASE 3
Build staff skills through webinars and guided learning
Introduce COMMUNITY PAGES so your donor can spread your branded message to their contacts
Increased data analytics for focused fundraising campaigns
Introduce "ROUND-UP" widget to allow you to partner with retailers for additional online fundraising
Capture donor data. This can be used to figure out WHO ARE YOUR DONORS and where they are.
Increased fundraising from existing donorship, add more potential donors to your lists
It costs much more time and effort to find new donors than asking existing donors to contribute each year
DONOR DATA COLLECTION
Integrate a stewardship program that WORKS for your staff and donors
This means LESS donor attrition and BETTER fundraising from appropriate amounts of communication
You can adjust the amount of contact to match what your donors want. Not too much, not too little.
Donations are collected by in-trust account
Audited statements by Big 4 Firm (same level of accountability as a charity)
Covered by $2,000,000 E/O insurance policy
Payments made in full every 30 days through TD Canada Trust
In case of insolvency, charities are considered as secured creditors
RISK / SAFETY
We will support DONORS and EMPLOYEES to use DF to the full potential
OCT 15TH, 2012 = START OF BETA (PHASE 1)
NOV 15TH, 2012 = INITIAL RELEASE OF PHASE 1
JAN 31ST, 2013 = START OF BETA (PHASE 2)
MAR 1ST, 2013 = INITIAL RELEASE OF PHASE 2
$1.00 annual fee
now if you are a beta tester ...
Reduced "Grandfather" and new donors rates
Special access to Phase 2 tools
And more goodies to come ...
License Fee = $0.00
Data Access = $0.00
Webinars = $0.00
Reach this target and trigger important events for the charity:
These first 100 donors are now FREE
All setup fees are waived
First  donors are IMPORTANT
$2.75 / donor for 10,000+ donors
$1.45 / donor for 50,000+ donors
$0.95 / donor for 100,000+ donors
$3.50 annual fee per donor
Full IT Support
24/7 donor data access
Automatic software upgrades
Special introductory feature. Incentive to covert traditional donors to online process
Activated when the donor makes their 1st donation after charity starts to use DF
Enter donation page through link sent via Twitter, FB, G+ link by existing/new donor
Reference donor friend code
$3.00 annual fee
Change is hard on donors. We want to recognize their continued support and their role in helping us grow:
How converting to online donations saves money and time
Importance of pushing messages to their contacts
Possibilities from community pages for helping the charity raise money in a new way
Your employees will be impacted. To help the transition, we will:
Provide training sessions including webinars
Track daily usage, gather feedback
Helpline for any IT-related concerns or breakdowns
Give you my cell phone number (519-XXX-XXX). I will answer your question or find you the answer.
How is this different than Raiser's Edge or Great Plains ?
Use a simple dashboard to reach all major functions from a single page
Core functionality without all the fuss and muss. Not 100s of pretty features you'll never use
Web-based. This means access from anywhere, higher data security, and automatic software updates.
We can tell you
Take a look - can you say which are YOUR donors ?