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Nutella - Presentation

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by

Irina Guenther

on 13 March 2014

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Transcript of Nutella - Presentation

Nutella
Irina Günther

ENG 11 G3 - Research Paper
Intro
World Nutella Day
Advertisement
How Nutella could
be healthier
Thesis
History
Popularity
Nutella - healthy?
Sources
QUESTIONS

1. What is in Nutella?

2. Are there maybe some good nutritional values in Nutella?

3. What is worse - Nutella or Peanut Butter?

Beside that: popularity, advertisement, origin,...
Produced by: Ferrero U.S.A., Inc.

16,000,000 results on

2003 under 's most popular pages (No. 3)

250,000 tons to 75 different countries every year




introduced to United States in 1983
- popularity pr´obably through European travelers



Ferrero spends 10% of all income into advertsing
sugar, modified palm oil, hazelnuts, cocoa, skim milk powder, soy lecithin, vanillin
Ingredients
Nutrition Facts
Sugar: one serving (37g) - 21g sugar (84% of the daily needs)

Fat: one serving - 12g fat (70% of the daily needs)

(almost) no vitamins

even Peanut Butter is healthier
- some people argue that even Nutella contains a few good nutritional values

- one serving - 1g offiber (helps to lower your cholesterol)
- one serving 4% of the daily iron and calcium needs
Slogan:
Nutella - Spread the happy!
Lower
amount of
palm oil
or
remove
it all together
reduction
in
sugar
or use of sugar substitute.
At the most basic level, Nutella is very similar to chocolate frosting which explains why it is enjoyed by so many.
Number one selling hazelnut spread in America and Europe
Pietro Ferrero used in World War II hazelnuts to extend the chocolate supply






´Ferrero brought Nutella to Market in 1964

February 5th
-invented by Sara Rossa (from Italy)
- started in 2007
- free Nutella cookies/ice cream
Ferrero lost a $3,000,000 lawsuit
- Californian mother found out that Nutella actually isn't healthy

- misleading advertising campaign: "Nutella - part of a healthy breakfast"
EBSCO and Points of View

- Mashable's business editor
- International Business Times
- dietitian and coauthor of 'Nutrition for Canadians for Dummies'
- reporter on the Toronto's Stars
Full transcript