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Sources

History

Popularity

Thesis

Pietro Ferrero used in World War II hazelnuts to extend the chocolate supply

´Ferrero brought Nutella to Market in 1964

16,000,000 results on

2003 under 's most popular pages (No. 3)

250,000 tons to 75 different countries every year

introduced to United States in 1983

- popularity pr´obably through European travelers

QUESTIONS

1. What is in Nutella?

2. Are there maybe some good nutritional values in Nutella?

3. What is worse - Nutella or Peanut Butter?

Beside that: popularity, advertisement, origin,...

Intro

Produced by: Ferrero U.S.A., Inc.

Slogan: Nutella - Spread the happy!

World Nutella Day

Number one selling hazelnut spread in America and Europe

February 5th

-invented by Sara Rossa (from Italy)

- started in 2007

- free Nutella cookies/ice cream

EBSCO and Points of View

- Mashable's business editor

- International Business Times

- dietitian and coauthor of 'Nutrition for Canadians for Dummies'

- reporter on the Toronto's Stars

Nutella

ENG 11 G3 - Research Paper

Nutella - healthy?

How Nutella could

be healthier

Advertisement

Irina Günther

- some people argue that even Nutella contains a few good nutritional values

- one serving - 1g offiber (helps to lower your cholesterol)

- one serving 4% of the daily iron and calcium needs

Ferrero spends 10% of all income into advertsing

Ferrero lost a $3,000,000 lawsuit

  • Lower amount of palm oil or remove it all together
  • reduction in sugar or use of sugar substitute.

- Californian mother found out that Nutella actually isn't healthy

- misleading advertising campaign: "Nutella - part of a healthy breakfast"

At the most basic level, Nutella is very similar to chocolate frosting which explains why it is enjoyed by so many.

Nutrition Facts

Ingredients

sugar, modified palm oil, hazelnuts, cocoa, skim milk powder, soy lecithin, vanillin

Sugar: one serving (37g) - 21g sugar (84% of the daily needs)

Fat: one serving - 12g fat (70% of the daily needs)

(almost) no vitamins

even Peanut Butter is healthier

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