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Hello.

Quick video resume on Robert C Pettit- an online marketing coordinator.
by

Robert Pettit

on 18 February 2017

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Transcript of Hello.

my name is rob.
i'm a digital strategist.
and here is some of my work
Education
Experience
University of Mississippi
2006-2010
Double B.A.
International Studies
Chinese
studied abroad
here
Qingdao
'07 & '08
Nanjing
'09
worked here...we'll talk about that later
Shanghai
'10
2006
2010
2011
Madison the City Chamber of Commerce
Membership Development and
Marketing Intern
Implemented ChamberMaster
Setup Constant Contact
Conducted Facebook Seminar
May-Aug
2009
Jan-Jun
2010
Scandinavian-American
Economic Development Authority
Digital Media Marketing Intern
Jul-Oct
2010
USA Pavilion, Expo 2010 Shanghai
Student Ambassador, Communications Dept.
executed design tasks-examples above
welcomed 35,000 daily visitors to the USA Pavilion
in English and Chinese
wrote bilingual blog posts and interacted
with Chinese social media sites
Nov-Jan
2010
enoVate
shanghai-based market research firm
Market Research Analyst
performed content management
on social media platforms for the company including Sina Weibo, Twitter, Douban
wrote this
Jan-Nov
2011
Robert C. Pettit
www.robertcpettit.com
@rcpettit87
me@robertcpettit.com
601-672-2308
RCP Consulting + Design
a freelancer using his digital ninja skills for good.
Within a week of receiving my first email expressing interest in a logo, I received the logo kit and letterhead package. Throughout the process, Rob was easy to work with and provided quick feedback with every revision suggestion.
Ladona Tyson
Director of Choral Groups
Pearl River Community College
Case #1
Case #2
Case #3
Client: Madison the City Chamber
Clients: Madison Properties / G&B Investments
Client: Sun Squared, LLC
Created a monthly, digital promotional piece placed on 5 different platforms:
Email
Website
Twitter
Facebook
Mobile App
Selected, measured, and analyzed metrics on
Google Analytics, Constant Contact, and other programs
Trained staff on development and use of social media platforms
Worked closely to design presentations and marketing materials with CEO of tech firm developing software for
financial analysis
Responsible for designing marketing materials for area real estate developers for commercial, industrial, and
residential properties valued in the millions
some call me a ninja.
2012
2010
2009
Dec 2011- Present
Mad Genius
Digital Content Strategist
Online Advertising
Content Strategy
Social Media Management
Manage up to $15k/month in pay-per-click advertising spend
Work with clients to setup and track online conversions and important KPIs
Work with Interactive Team of a Director, Designer and Developer to build WordPress based websites
Develop strategy and deliverables for Facebook contests and promotions using tools like Wildfire Apps and Offerpop.
Responsibilities include:
Online Advertising
Content Strategy
Social Media Management
Increased online advertising managed spend by 133% from 2011 to 2012.
Responsible for growing online advertising client accounts by:
Writing client proposals
Handling account coordination
Executing agency best practices for AdWords account management
Prepare monthly analytics reports for clients using Goolge AdWords
Responsible for:
Creating Content Audits of client's current site
Work with clients to create Content Inventories for site execution
Writing SEO Copy for web projects
Input copy into WordPress
Understanding basic HTML, CSS, & PH for web projects
Training clients on basic WordPress usage
Part of a team that grew client's Facebook fan count from 4,500+ to over 100,000 in ten months through Facebook promotions and Facebook Advertising
Work directly with Director of Communications for the Mississippi Red Cross to develop social media dashboard for Communications Team management and monthly reporting.
Full transcript