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Transcript of Hello.
2006-2010 Double B.A.
Chinese studied abroad
'07 & '08 Nanjing
'09 worked here...we'll talk about that later Shanghai
'10 2006 2010 2011 Madison the City Chamber of Commerce Membership Development and
Marketing Intern Implemented ChamberMaster Setup Constant Contact Conducted Facebook Seminar May-Aug
Economic Development Authority Digital Media Marketing Intern Jul-Oct
2010 USA Pavilion, Expo 2010 Shanghai Student Ambassador, Communications Dept. executed design tasks-examples above welcomed 35,000 daily visitors to the USA Pavilion
in English and Chinese wrote bilingual blog posts and interacted
with Chinese social media sites Nov-Jan
shanghai-based market research firm Market Research Analyst performed content management
on social media platforms for the company including Sina Weibo, Twitter, Douban wrote this Jan-Nov
2011 Robert C. Pettit
601-672-2308 RCP Consulting + Design a freelancer using his digital ninja skills for good. Within a week of receiving my first email expressing interest in a logo, I received the logo kit and letterhead package. Throughout the process, Rob was easy to work with and provided quick feedback with every revision suggestion. Ladona Tyson Director of Choral Groups
Pearl River Community College Case #1 Case #2 Case #3 Client: Madison the City Chamber Clients: Madison Properties / G&B Investments Client: Sun Squared, LLC Created a monthly, digital promotional piece placed on 5 different platforms:
Mobile App Selected, measured, and analyzed metrics on
Google Analytics, Constant Contact, and other programs Trained staff on development and use of social media platforms Worked closely to design presentations and marketing materials with CEO of tech firm developing software for
financial analysis Responsible for designing marketing materials for area real estate developers for commercial, industrial, and
residential properties valued in the millions some call me a ninja. 2012 2010 2009 Dec 2011- Present Mad Genius Digital Content Strategist Online Advertising Content Strategy Social Media Management Manage up to $15k/month in pay-per-click advertising spend Work with clients to setup and track online conversions and important KPIs Work with Interactive Team of a Director, Designer and Developer to build WordPress based websites Develop strategy and deliverables for Facebook contests and promotions using tools like Wildfire Apps and Offerpop. Responsibilities include:
Social Media Management Increased online advertising managed spend by 133% from 2011 to 2012. Responsible for growing online advertising client accounts by: Writing client proposals
Handling account coordination
Executing agency best practices for AdWords account management Prepare monthly analytics reports for clients using Goolge AdWords Responsible for: Creating Content Audits of client's current site
Work with clients to create Content Inventories for site execution
Writing SEO Copy for web projects
Input copy into WordPress
Understanding basic HTML, CSS, & PH for web projects
Training clients on basic WordPress usage
Part of a team that grew client's Facebook fan count from 4,500+ to over 100,000 in ten months through Facebook promotions and Facebook Advertising Work directly with Director of Communications for the Mississippi Red Cross to develop social media dashboard for Communications Team management and monthly reporting.