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GoPro

بسم الله :D
by

layla alismail

on 12 July 2014

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Transcript of GoPro

Rene Birthday
social media
peer
reference
SEO
Thank

you

for

your

attention
Don't forget to call your Mom!
T
H
N
A
K
Y
O
U
P
R
E
Z
I
Strategic
Objective
Business strategy
Capital items were
allocated a result
>>
2014
But ,how could a small company become the market leader when there was already existing cameras produced by technologically resourceful companies
What is a GoPro ?

GoPro is a producer of self-capturing devices.

These cameras are small, lightweight, and durable.

They are mountable and can be worn by the user in order to capture the experience of highly challenging situations from that user’s own perspective.
aims to position itself as more of a media company, than a provider of cameras
No problem can be solved without
understanding the source of the problem
GoPro's Going Public
2014
RISKS
GoPro
Gopro is the world's leading activity image capture company


the first version of a GoPro camera was launched in 2004


Now, the product is the highest selling wearable HD camera in the world


It made $61 million in 2013.
GoPro Business strategy
Strategic Objective
GoPro’s main strategic
objective is expansion:
GoPro Risks
The highly competitive market and the size and resources of some of its competitors.

its revenue substantially depend on sales of capture devices .
GoPro is highly dependent on the CEO and key employees.

.

Failure to adequately protect customer data could ruin the GoPro brand and reputation in
the marketplace.






focuses on understanding what the consumer wants and what they will want in the future.

focuses on product differentiation and technological innovation, to inspire their consumers and enhance their brand.



Partnering with other media
companies, such as Xbox
Live, will aid in their
expansion as a media provide

Expanding into new vertical
markets,such as hunting
and fishing.
.Increased advertising through
television, print, billboards,
and online will expand consumer
awareness

Increased advertising through
television, print, billboards,
and online will expand consumer
awareness



uses a “user-experience” driven approach.

keeps lead-users close, to stay steps ahead
of competitors


establish brand leadership and stay at the
forefront of the industry.
.

continually updating the software used to
stream media caught on camera,

Constantly improving the quality of the
cameras available for sale,
Business strategy
They rely on third-party suppliers, some of
which are sole-source suppliers, to provide components for their products.
Consumers may be injured while engaging
in activities that they self-capture with
GoPro products, and they may be exposed
to claims, or regulations could be
imposed, which could adversely affect
their brand, operating results and financial condition.
too bad :(
future performance

Azzah-Tasia-Maike
They are not expected to continue
to grow in the future at the same
rate as they have in the past and
profitability in recent periods might
not be indicative of future
performance.
Stock price will eventually fall.


Full transcript