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Assortment Mix

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Apeksha Gupta

on 12 October 2012

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Transcript of Assortment Mix

as n o Merchandising Promod was created in 1975 as a French family boutique dedicated to the sharp design, the
production and the retailing of women's ready-to-wear and original accessories
It has 937 outlets in 51 countries. It opened its first store in Mumbai in 2006 and has now outlets all over India including Delhi, Pune, Bangalore, Hyderabad Promod store in Select City Walk, Saket Black Peplum Top Graphic top Clothes are arranged by style.
The store is set in two main areas:
“City” area: proposes clothes for working women with suits but also elegant clothes for party or evening wear
“Leisure” area: proposes a large range of trendy clothes and accessories through different styles.
In these two areas we can find permanent products considered as “basic products”and non permanent products which create event in the shop every week.

The area of the store in Select City Walk is small and the merchandise is displayed on shelves, hangers and mannequins. Marks & Spencer - Reliance India
Marks & Spencer opened its first store in India in 2001 and in April 2008 got into a JV with Reliance retail to form Marks & Spencer Reliance India Pvt. Ltd. M&S currently has 24 stores located in Delhi, Gurgaon, Noida, Amritsar, Mumbai, Pune, Kolkata, Bangalore, Chennai and Hyderabad. Marks & Spencer has majority share in the Joint Venture with a 51% share, Reliance Retail has a 49% share. Marks & Spencer is one of the UK’s leading retailers. M&S sells high quality, great value clothing and home products as well as food. Store Location: DLF Promenade, Vasant Kunj
M&S follows certain brand principles of
Quality, Value, Service, Innovation and Trust

The M&S store has divided its apparel in
categories which are Per Una, Autograph, Limited Collection and Knits

COLORSBurgundy, Earthy Tones, Reds, Navy Blues, Monochromes, Blues, Americana

SIZES6 to 20

STYLESFormals; Blouses
Formal Shirts
Buttoned down- collared shirts
Regular shirts
Casuals; Tunics
Checkered Shirts
PRICE RANGEFormals; Price Range of Formal BlousesRs. 899, 1099, 1199, 1399,1599, 1799, 1999, 2199, 2499, 2799, 2999
Price Range of Formal Shirts Rs. 895, 1199, 1499,1699, 1299, 2199

Casuals; Rs.799, 1199, 1299, 1599, 1799, 1999

The store layout is very simple and has no frills, this type of store plan considers the merchandise as the main focus which is enough to attract the customer. The merchandise is displayed on racks, hangers, walls, and on some mannequins. There are not really many innovative visual merchandising methods used in the store
  The area of Marks & Spencer store in Promenade Mall, Vasant Kunj is very vast. It is divided into two
floors, Ground Floor is dedicated to Womenswear, Childrenswear and Lingerie & Intimate wear
The First Floor consists of
Menswear, Men’s shoes Styles: Tops, Tunics, Kurtis, Kurtas, Kaftans
The store is a very small one with a basic setting. The apparel is divided into sections which are; Kurtas, Kurtis and Kaftans. On the shelves, the merchandise is stacked as per sizes and above the shelf the display merchandise is hung on hangers in a line Colors: Mostly consisted of prints and embroidered apparel
Fabrics: Cottons(Specialty), Muslin, Voile, Silks, Linens, Georgette, Chiffon, Corduroy, Satin, Velvet Store Location: Dlf Mall, Saket
Sizes Available: XS, S, M, L, XL, XXL
Price Range: 350- 1495
The pricing strategy of the store is much haphazard with prices being like Rs. 895, 1050, 1175 Jamun Tree is a brand borne out of labor of love. It is into retailing of Indo-western Loungewear for women. The Products are designed to bring to fore a unique blend of the ethnic and modern cuts with a puritan approach to the use of the fabric used to manufacture the garments. The fabric is generally pure especially incase of cottons, muslin, voile, silks, linens etc. ITC’s premium apparel and lifestyle brand.
ITC launched Wills Lifestyle in 2000, with an initial investment of Rs. 2.5 billion
First store opened in Delhi, in December 2000 to retail the Wills Sport collection. Wills Lifestyle Wills Clublife Collection
Styles: Blouses & Tunics
Sizes: XS, S, M, L, XL
Colours: White, Black, Red, Deep Blue, Maroon, Multi-coloured etc.
Price: 1499-1999 (Blouses), 1799-2499 (Tunics) Wills Classic Collection
Styles: Formal Shirts & Blouses
Sizes: XS, S, M, L, XL
Colours: White, Black, Lavendar, Light Blue, Beige, Pink etc.
Price: 1399-2199 (Shirts), 1399-1499 (Blouses) Store Location: Shop No 33 First Floor, Pacific Mall, Subhash Nagar, New Delhi (West Delhi).

Product Category : Women’s Uppers

Apparel classification: Wills Signature Collection / Wills India Fashion Week Collection
Styles: Blouses, Kurtis & Tunics
Sizes: XS, S, M, L, XL
Colours: White, Peach, Blue, Mint, Red, Turquoise etc.
Price: 5499, 5999, 6499, 6999, 7499, 7999 (Blouses, Kurtis & Tunics) Wills Sport Collection
Styles: Blouses & Tunics
Sizes: XS, S, M, L, XL
Colours: White, Peach, Light Blue, Mint, Grey, Vermillion, Printed etc.
Price: 1599-1799 (Blouses & Tunics) Mango is a multinational Spanish company based in Barcelona. Its dedicated to the design, manufacture and marketing of garments and accessories for women.
Spanish fashion and lifestyle brand Mango, entered India in 2001. Mango currently has 16 stores in cities such as Mumbai, New Delhi, Bangalore, Gurgaon, Hyderabad, Kolkata and Pune. It also has two shop-in-shops at Shoppers Stop. The key to mango’s success
Logistics system
The concept of MANGO is a perfect blend of quality product to produce latest fashion trends at affordable prices.

Mango clothes make you feel special and young. Designed and crafted with the highest standards, the clothing deserves an upscale tag. Their winter wear is exquisite and luxurious. Each season produces a fresh line of fashion. STORE: MANGO, AMBIENCE MALL,GURGAON THANK YOU
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